antiqueChrist
For what it is worth at this point, I think this commentary has a place on the verge, and that there are only so many ways to go about responsibly telling the story of how far apple’s head appeared to be up their own ass yesterday. Between all the talk of perfection and the manufactured ‘designed in california’ fellatio, and Tim’s more-than-slightly disingenuous closing comments… The conference – for me- was a work of incredible arrogance, far exceeding the sum of its arrogant parts. Dude, Tim! Phil! Craig! You’re not reinventing the wheel here. You’re pleasantly retreading already retreaded scandinavian midcentury design motifs, shamelessly swaggerjocking surf culture, and built a coffeemaker/refuse bin with an admittedly awesome “thermal core”. These are all vanity projects, with little in the way of real usability enhancement.
But that’s my opinion, and the verge doesn’t just report on vague feelings of hoodwinkery they got from the keynote, they attempt to cover all details that stood out as ironic or overspun so that we the reader can form our own feeling of distaste for apple, should we be so equipped with critical thinking ability.
Blind brand loyalty is scary.
Jun 11, 2013 | 8:53 AM Reply Recommend (2) Flag