Our Sony store pulled that lottery crap with the PS3. There were people that drove 100's of miles, some as far as Louisiana(as we have one of the few Sony Stores in South Texas), waited in line for over 24 hours and then a few hours before release, the store manager came out and had people start drawing numbers. I remember the news stories and how VERY pissed people were. That store got a lot of bad publicity as it was the only store in our area that did a lottery. I'm sure for the next big product launch Sony has, that store will not be packed with eager customers, they'll go to BB, CC, etc... Apple and AT&T don't need bad publicity, don't want bad publicity. Apple has too much riding on this to do it half-assed.