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macrumors member
Original poster
Dec 22, 2011
So, you can now buy an iPhone:

X (eventually)

I get the need for the SE, and maybe the 7, but the 6s, too? The only thing i can think of: headphonegate rearing its head. Whoops.


macrumors 65816
Oct 16, 2009
Very surprised to see the 6S still in there to be honest - it's a great phone but it does seem surprising that they're spreading things so thinly, especially in a year where they're introducing not one but two new "flagship" lines.

Maybe it is headphone related, which would be interesting.


macrumors 6502
Sep 7, 2014
I don’t buy the headphone thing, it’s not that big a deal to almost anyone since you can use the little adapter. I believe it’s because they had committed to buying so many of any one given part and they need to use up the parts... or they want to be able to hit lower price points to get people into the iOS ecosystem.


macrumors 601
Apr 18, 2011
  • iPhone SE
  • iPhone 6s
  • iPhone 6s Plus
  • iPhone 7
  • iPhone 7 Plus
  • iPhone 8
  • iPhone 8 Plus
  • iPhone X
That's 8 different models of iPhone. Add in all the different SKUs for each model and it's just a mess. Just upon his return in 1997 slashed all the pointless product models and SKUs.

I think Apple should discontinue the 6s. Discontinue the 7 and just have the SE, 8 and X
I honestly think that’s their aim, but Cook, in his inventory channel wisdom realised that not all the 6s and 7 were sold so he is keeping them for sale to empty the inventory channels of them. Well I hope that’s the case. Apple would be insane to have foxconn manufactured any 6s or 7 at this ponit in time
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macrumors 68030
Nov 7, 2010
Next year is going to be weird. iPhone 8S? iPhone XS? My prediction is once they figure out TouchID for the iPhone X, next year's model will be:

iPhone XT

T stands for Touch.
They will do away with the 8 altogether.
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macrumors 603
Mar 18, 2009
I'd love to see something simple like iPhone and iPhone X, or iPhone and iPhone Pro (or even 3 models), and the numbers gone. But I don't think it's happening. The new lineup showcases it pretty well.

And maybe to hit a lot of price points that's not a bad thing. I don't mind seeing iPhones dropping in price (as well as increasing).

349 iPhone SE
449 iPhone 6s
549 iPhone 7
699 iPhone 8
999 iPhone X


macrumors newbie
Jun 14, 2015
They are definitely doing away with the 'S' naming scheme, the only thing that surprised me was the iPhone 6 Plus inclusion. The only sensible thing I can think of is maybe they want a large phone that has a headphone jack? Still, a very 'Steve Jobs' driven event yet keeping 8 iPhones around, when Steve would have 3 AT THE MOST!


macrumors 68000
Aug 22, 2007
Naples, FL
I never understood why consumers have an opinion about Apple’s lineup and its number of SKUs. That’s their problem not yours.

I think apple fans see Apple in a certain way based on their design philosophy for individual products, and it bleeds over to the entire entire line, however, nobody is buying the entire line. It’s just more options. And Apple probably chose very carefully that the added complexity for them is worth it.
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