Theory - Apple Aiming for AR Dominance As Reason for Hardware Lapse

RumorConsumer

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Jun 16, 2016
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So I have this feeling like Apple set its sights on AR a long time ago and has been punting as much as possible on hardware until the technology is ready. They are as excited about emerging AR as they were about digital video. I have a feeling they think thats the next territory to conquer and are coming out with an iMovie AR or something that will take it totally mainstream.
 
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joebclash

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Jun 14, 2016
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Be kinda hard to do without the hardware necessary to make it happen.......
Correct! What are people going to use to develop AR on? I'm big apple fanboy but I just don't understand why people feel like they need to make excuses for Apple? Apple is the biggest company in the world. They don't have enough money or staff to build a new mac pro?
 

Earl Urley

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Nov 10, 2014
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It's kinda sad that they already have iPhone AR games that actually look semi-decent (see the last keynote where multiple players used their iPhones to play a shoot-em-up) but there's no super beefy GPU available to do that for Macs desktop/laptops. The iPhones have their own Apple GPU based on the PowerVR technologies but they seem unable or unwilling to create one for their x86 based machines.
 
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RumorConsumer

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Jun 16, 2016
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Correct! What are people going to use to develop AR on? I'm big apple fanboy but I just don't understand why people feel like they need to make excuses for Apple? Apple is the biggest company in the world. They don't have enough money or staff to build a new mac pro?
That’s my point though. Like that next Mac Pro will come along with an AR Suite or something. And for sure not apologizing. Don’t know where you’re seeing an apology. The state of the desktop Mac is embarrassing.
 

mattspace

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Jun 5, 2013
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That’s my point though. Like that next Mac Pro will come along with an AR Suite or something. And for sure not apologizing. Don’t know where you’re seeing an apology. The state of the desktop Mac is embarrassing.
Apple once had a pro Quicktime VR authoring suite, a pro photography cataloging suite, a pro DVD authoring suite, pro compositing etc. Who in their right mind would build invest in a workflow that requires an app suite form them?
 
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frou

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Mar 14, 2009
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If you were looking over the shoulder of someone using an AR authoring application on a 2019 Mac Pro, what would that person actually be doing?
 

mattspace

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If you were looking over the shoulder of someone using an AR authoring application on a 2019 Mac Pro, what would that person actually be doing?
This is one of the things that comes up with VR as well - whether people see it as an authoring environment / workspace, or as a playback environment. Screen-based authoring environments for AR more or less already exist with Unity & Unreal, and could easily be worked up as an adaption of the sorts of workflows that are used for Quicktime VR style virtual tours. It's unlikely Apple has anything to bring to that space, as it's always going to be inherently cross platform / lowest common denominator.

For examples of an AR-based toolset, where you author in the same environment you're working, go look at Leap Motion's youtube channel, because they've hit the nail on the head, that the first thing you need is precise hand tracking, and depth-mapped object occlusion (they're waaaay ahead of Magic Leap on that front).

I don't think the "make it on a screen, deploy it on a headset" paradigm has any real future - once you start doing work in a full body 6-DOF environment, sitting at a desk simply isn't a fulfilling way to spend time. The people who are into the deployment environment enough to develop content for it, are also going to want their tools to be in it.
 

RumorConsumer

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Jun 16, 2016
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This is one of the things that comes up with VR as well - whether people see it as an authoring environment / workspace, or as a playback environment. Screen-based authoring environments for AR more or less already exist with Unity & Unreal, and could easily be worked up as an adaption of the sorts of workflows that are used for Quicktime VR style virtual tours. It's unlikely Apple has anything to bring to that space, as it's always going to be inherently cross platform / lowest common denominator.

For examples of an AR-based toolset, where you author in the same environment you're working, go look at Leap Motion's youtube channel, because they've hit the nail on the head, that the first thing you need is precise hand tracking, and depth-mapped object occlusion (they're waaaay ahead of Magic Leap on that front).

I don't think the "make it on a screen, deploy it on a headset" paradigm has any real future - once you start doing work in a full body 6-DOF environment, sitting at a desk simply isn't a fulfilling way to spend time. The people who are into the deployment environment enough to develop content for it, are also going to want their tools to be in it.
Great insights. Didn’t they just announce the creation of a new AR file type in partnership with Adobe? Maybe there’s some writing on that wall...
 

frou

macrumors 6502a
Mar 14, 2009
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876
This is one of the things that comes up with VR as well - whether people see it as an authoring environment / workspace, or as a playback environment. Screen-based authoring environments for AR more or less already exist with Unity & Unreal, and could easily be worked up as an adaption of the sorts of workflows that are used for Quicktime VR style virtual tours.
It's hard to talk about because there's at least a 3x2 matrix with (ConsumingMedia|CreatingMedia|CreatingTheMetaEnvironment) on one side (OnAScreen|WithAHeadset) on the other.

I don't think the "make it on a screen, deploy it on a headset" paradigm has any real future - once you start doing work in a full body 6-DOF environment, sitting at a desk simply isn't a fulfilling way to spend time.
That kinda blows away the theory of the 2019 MP being significant for Apple VR/AR at launch. Will have to wait for this: https://www.macrumors.com/roundup/apple-vr-project/
 

pl1984

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Oct 31, 2017
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Correct! What are people going to use to develop AR on? I'm big apple fanboy but I just don't understand why people feel like they need to make excuses for Apple? Apple is the biggest company in the world. They don't have enough money or staff to build a new mac pro?
Emoji's consume a lot of resources to create. Even the worlds largest company cannot create emoji's and update their computer line.
 

mattspace

macrumors 65816
Jun 5, 2013
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Australia
That kinda blows away the theory of the 2019 MP being significant for Apple VR/AR at launch. Will have to wait for this: https://www.macrumors.com/roundup/apple-vr-project/
Apple isn't going to have any significant presence in VR / AR, anytime in the foreseeable future. It's a chicken & egg problem. Noone develops for VR to deploy on Mac, because there's no Macs suitable to the VR hardware paradigm of big replaceable GPU, on a fast connection, hence Apple thinks "noone is interested in VR".

We're currently in the rapid growth period of XR, where the race is to get as quickly as possible to lifelike graphics, and world-anchored object permanence, and that simply isn't going to happen on mobile hardware anytime in the near future. My expectation of the timeline is we're going to have a cutting edge staying with each successive generation of big powerful GPUs & HMDs, until those devices reach "real world" resolution. At that point, the miniaturisation phase, which is where Apple concentrates, can begin.

I'd imagine, that's at least 5-10+ years away, and in the meantime, I can't think of a solution on Apple's current trajectory that gives them good enough, at a competitive price.
 
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