iPhone misses sales mark. WHAT!?

Discussion in 'iPhone' started by Mulyahnto, Jul 3, 2007.

  1. Mulyahnto macrumors member

    Jun 19, 2006
    The article is here:

    According to, there was a "sales" goal of 1M units both "internally at apple" and "on Wall Street". Say what? How can Apple, "internally", set a goal that exceeds their supply? If the majority of apple stores are sold out and virtually all ATT stores are sold out, and the mean projection of phones sold last weekend is 500,000, then surely their supply could not have exceeded 1M units, could it?
  2. rdowns macrumors Penryn


    Jul 11, 2003
    Since when have facts gotten in the way of modern journalism in the Internet age? I do wish Apple and ATT would issue a damn press release already.
  3. alep85 macrumors regular


    Jun 4, 2005
    Typical Wall Street, seems like these days you MUST sell out every store of a hot product in order to generate sales buzz. Nevermind that Apple Stores were chock FULL of iPhones (unlike PS3's) and still were having trouble keeping up with demand.

  4. joelk macrumors regular

    Jun 26, 2007
    some writer that shorted apple no doubt :p

    but seriously i haven't seen any authoritative number on initial production units ... so AFAIK it's impossible to say he's lying or mistaken w/o more info.
  5. FreeState macrumors 68000


    Jun 24, 2004
    San Diego, CA

    Seem no one knows for sure:)
  6. aristobrat macrumors G5

    Oct 14, 2005
    AAPL closed +5.91 today, so I'm guessing there are quite a few people who felt the iPhone sales were great? :confused: :D
  7. brasscat macrumors 6502


    Jun 9, 2007
    Dallas, Texas
    Let's not forget that reporters make news by reporting counter-reality... because the buzz generated gets more readership. Dvorak has admitted to this tactic as well (on reporting Apple, in fact).

    The story is obviously made up: In the smartphone market, if a model reaches 1M units sold it's considered a great success... Apple or "Wall Street" expecting that in two days doesn't add up. Mulyahnto's comment about that supply not being available at launch (likely very true) makes this article even more ridiculous.
  8. marksman macrumors 603


    Jun 4, 2007
    That must be why Apple's stock went up almost $6.00 today. All the disappointment from the sales figures.
  9. DiamondMac macrumors 68040


    Aug 11, 2006
    Washington, D.C.
    There isnt a store within 50 miles of me that has an 8gig iPhone.....

    It's doing good business
  10. StealthRider macrumors 65816


    Jan 23, 2002
    Yokosuka, Japan
    No, no, no. The goal Steve Jobs set for "a million sold" was overall - 1% of the market or something like that. It wasn't just for the first weekend.
  11. dangleheart macrumors 6502

    Jun 29, 2007
    #11 and that Jim Kramer dude on CNBC are full of fluff. Anyone can make up 'whisper' numbers. The fact that stock was pretty much steady on Monday tells us that this level of excitement and sales numbers were within expected range. The reason why it went up was on reports that Apple margin is around 55% which is a bit on the higher side than the 'whisper' estimates.

    Stock market game is all about expectations and how much of that is already built into the stock. Not much to do with the product really.
  12. NintendoFan macrumors regular

    Apr 14, 2006
    10 Million by or at the end of '08, I believe.
  13. thomasfxlt macrumors 6502

    Oct 12, 2005
    Let's be honest....the iPhone crowd is not composed exclusively of PS3 or WII buyers. Many of these folks are not the types to stand in line to buy anything. This device had a great opening weekend and will continue to sell through as Apple produces them. This will be a very hot item straight through the Holiday season and very difficult to get at times.

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