Reading a lot of threads speculating on future pricing and after having an SS AW for a couple of weeks, I have a prediction. The more people pay for the AW, the longer they are going to expect the refresh cycle to come or they will be somewhat annoyed that the value of their high end jewelry tanks. If that happens then they will exit the market on the high end. I predict when the next generation comes, they will have the guts of the watch removable. So you would buy the body, the band, and the watch separate, or in preconfigured packages. The bands are already this way, but they need to take it a step further. Imagine if you could buy one of 4 watches today ( 38 and 42, sapphire or standard crystal) and then pop them into one of 12 bodies ( 38 and 42, silver sport, gold sport, space gray sport, stainless, black stainless, and 24k gold) and attach one of whatever bands). This would protect the high end investment for the jewelry, and let the lifecycle of the electronics run a separate course. It would also let them efficiently create more variations of the electronics easily. The way they are currently doing this has too much risk and not enough flexibility. Look at all the threads with people trying to figure out which combo to buy. That is slowing down sales. The biggest risk to Apple in separating the guts of the watch from the body is it might create a knock-off body market. They have a lot of profit in that piece on the watch and edition models. I'm sure they could find a way to make it difficult and unattractive... Maybe licensing or some chip in the body... Something to deter it. They won't eliminate it. I thing this approach would boost sales and make the buying price much less challenging. Today people probably buy one and return it for a different one a lot.