I love some of these counter arguments defending this horrible practice of increasing their margins.
1. "I don't need it, therefore it's ok." I'm sorry but if you are buying a $999 phone with 64gb, and not using the space, then you're not using this phone to its capabilities. So, the question is - why are you buying it? Do you do it because you think it's cool? Are you somehow this rich? (i doubt it, the median salary in the U.S attests to that) Can't stand when people say "i can afford it" nah, you probably can't. Some of you can, but most people can't without the use of credit.
2. "use Icloud" yes use the worst cloud system out there. Delete in one place, lose your stuff everywhere. Despite some minor improvements to icloud over the years the thing still sucks. it is confusing as all hell, and look, i'm far from tech illiterate and their approach still doesn't make much sense to me.
Bottom line is throwing 64gb into the 'pro' line is absolute greed. I recently purchased a macbook pro 2019 for my everyday use, both work and leisure and i had no choice but to upgrade to 256gb, and i already ate half that memory just installing my apps. Why? because i actually use the computer more than just web browsing and email. That's the purpose of "pro" lines. Yet, apple chooses to screw us.