I would like to purpose a hypothetical question to the participants on this forum. Suppose that next week Apple releases a new iMac. The iMac has been redesigned and is far sleeker, slimmer, and more attractive than the current model; in fact, it exceeds all expectations in its ability to impress visually. Inside, it features a gorgeous 27" display (glossy, but with less glare problems), and the top-of-the line Core i7 Ivy Bridge processor. It also now supports USB 3.0 and has added an additional Thunderbolt port. However, in order to accommodate the reduction in girth, the iMac's internal design was changed dramatically: it no longer features a GPU (it utilizes on-board graphics) and a small SSD (128MB) with no option for a 3.5 drive; also, in order to achieve maximal thinness, the RAM is now soldered to the main board. (Obviously, the optical drive has also been removed.) The iMac described above has a sticker price of $2000 (USD). Considering all of this, I have two questions for the users here: 1. Would you still buy this new iMac? 2. Do you think that this new machine would hurt Apple's sales; if so, how badly? For clarification: I know that some will think, "Well, I have a 2010 iMac so I wouldn't buy this iMac; I'd wait until the next model." Please bear in mind that this is the new design for the iMac: the 2013 or 2014 model would be the same but with an updated processor. So the question becomes: would you buy this type of iMac, or would you switch to something else? I'll go ahead and throw in my prediction for the second question and say that I think such a redesign would hurt Apple sales, but would only result in a 10-20% drop in purchases. This is, of course, just a guess on my part.