So, if I may ask, how is everyone saving by going with a reseller versus just buying from Apple? Are you just saving tax? Or are the machines cheaper? When I ordered my setup, which was $2349 before tax, the tax brought it to $2489, which is $140. I placed my order on January 10th, and I have a February 7th - 14th delivery window, BUT, everyone else that ordered in January is getting theirs a little early, and every Apple rep I've talked with has told me that the 27" iMacs are shipping about a week early for the most part. Also, I believe a majority of the orders for 27" models are receiving complimentary upgrades to Express Shipping (1-2 day) (to the US that I know of for sure). Because people who selected Standard Shipping are seeing the Express Shipping on their labels and tracking pages. All the Apple reps I talked to told me they are doing this to get them to the people as quick as possible. Which is pretty cool of them. But, basically I paid $140 more (if you didn't have to pay tax through a reseller), to have a guaranteed ship date, have it out a little early and get free express shipping. Which for some people, might be worth it. As for me, I'm impatient as hell. So I think it was definitely worth it.