Has this always been there? Scroll to the bottom of the WATCH's home page, http://www.apple.com/watch/ and you'll see this: I thought Apple is selling their WATCHes exclusively on their website, but it looks like third-party resellers will be able to do it too, or soon. I followed through on that link and couldn't find any third-party resellers yet, just Apple Stores, but the fact that it's there is setting up for something. As a T-Mobile customer, I'd like to be able to put one on my Equipment Installment Plan (EIP). At 24 months at 0% interest for any purchases over $79, that's better than any credit card deferred interest plan. Or if Nordstrom is going to offer it, for example, their Double Points or Triple Points Program could come in handy. Which other resellers do you think would be on that list?