The more I gaze lovingly at photos of the Apple Watch and watch videos of it on autorepeat, the more I think that Apple has put a lot of thought into this thing.
I don't think they're shipping minimum viable product as they arguably did with the iPhone and iPad, with the expectation of shipping the real thing next year.
I think they really need us early adopters to act as brand ambassadors. I think they need us to love it. And I think they know we're going to be up in arms if a clearly better version is available next year, when people have spent up to $1,000 on the first one.
I don't think they're shipping minimum viable product as they arguably did with the iPhone and iPad, with the expectation of shipping the real thing next year.
I think they really need us early adopters to act as brand ambassadors. I think they need us to love it. And I think they know we're going to be up in arms if a clearly better version is available next year, when people have spent up to $1,000 on the first one.