The "NEW" category in the App Store (both on iTunes and on the phone) is total BS. There are MUCH newer apps that just came out a day or two ago that aren't displayed there. Total BS, Apple. Show us the brand new stuff. This also sucks for developers, how are they supposed to get their stuff seen?! EDIT: Even if you sort by "release date" in iTunes, it's not showing everything. SoGoMo, for example, was released July 6th. Why is it not shown on the "new" list?