The brief history (and not out of ego). I'm the one (or one of the ones) who Steve emailed back on launch weekend. He wrote to me the now famous words of "Non Issue. Just avoid holding it that way." Since then - the media has certainly had something to say - both pro and against. Apple has been silent - except for a "letter" they released. And now on Friday - finally a press conference. A lot of speculation is going on if you read the threads now as to what will be said. What won't be said. And what will be offered (if anything.) At this point though - for me it's not about the fix or the issue. I had/have the issue - but I carry my phone in a case. My bigger issue was the imaging problem I had on both phones (which were replaced) and now works great. No - the biggest issue, for me, has been Apple's response. Their stubbornness and unwillingness to admit that perhaps - just perhaps they screwed up. Or that some of their phones do not operate to spec. Or that some phones lacked a coating (urban myth) and they have no idea how they made it out of china... Their public letter, to me and others was a farce and smokescreen. Their recalibration of signal strength is a solution to a problem they created a few years back when they re-calibrated the signal to make it look like the iPhone had better reception when it didn't. But they are using that as a smokescreen. And many people don't like it. I don't care or want a free bumper. And at this point, I'm content with my iPhone despite it's flaws. I care about how a company responds to it's customers. Especially since I'm a PR and Marketing professional. So I'll be tuning in on Friday. Eager to see how Apple handles this PR thunderstorm. Not to find out what free offers we might get. But to see and really listen to how this company, Apple, will solve their image and customer relationship problem. And to see how much of that is genuine vs how much is PR double talk/spin as a means to placate "the masses." They have a real opportunity to turn this around or at least quiet the storm. They also have a real opportunity to get in deeper. Time will tell.