Funny thing is, I recall distinctly when Samsung and Goldstar (LG) were the bottom of the barrel. Korea's caught up fast.
Nevertheless, I just this past weekend bought one of these to be delivered tomorrow. It was on sale for way cheaper than the closest Samsung model, with better features.
I just bought the 46" version of that TV at Best Buy last week. Haven't had a chance to install it yet but it came with Sony surround sound and blu ray system. I think it's a steal. Please let me know how the picture quality is!