Got an email from AT&T today and this was part of it: PLUS AT&T Navigator can turn your LG Shine into a portable GPS navigation system. AT&T Navigator service provides precise, audible directions and full-color moving maps, allowing you to navigate to your destination with ease. With 10 million business listings available, a handy program to find the lowest-priced gas in the area, and automatic traffic alerts while driving, AT&T Navigator makes getting to your destination that much easier. Service starts at just $9.99 per month. This was for the LG shine but I think this might be in the iPhones future. $9.99 a month for turn by turn.