11:22AM Q: You released a software update for the iPhone about two years ago which improved the signal. You say now you've got a long-standing bug that doesn't show the right bar data. Can you square those two things?
Steve: Well let me say something about Apple. We didn't want to get into any business where we didn't own or control the primary tech, because if you don't the people who do own it will beat you. Our big insight about 8 years ago, was that it was going to shift from big displays or optical pickup heads, or radios being the most important component, we thought it was going to be software. And we're pretty good at making software, we showed that in the iPod... other people are good at it too, like Palm, but we brought great software to the smartphone space. We've been able to create and distribute major updates to this software since the iPhone was released, and we've made the product better and better for free. Everyone is copying us now, but we were the first ones to do it. To answer your question, the formula we use the calculate bars has been off since the beginning, and the new update fixes that for the iPhone 4, 3G, and 3GS... I don't know if I understand the other part of your question?
11:22AM Q: Well you fixed this bug two years ago, and now you say there's always been a problem...
A: They're probably unrelated. I honestly don't remember what the issue was before, but they're probably totally separate.