The general public is far more clueless than you'd hope. What's more concerning is they can't recognize quality. Premise: a guy takes an iPhone knockoff running Android with an iOS skin, tells people it's the iPhone 6 with a 26-core A10 and 8k display, and they believe him. It's a low-res, slow phone with a clunky UI... Yet people see an improvement over the 5/5S. I honestly believe the vast majority of the public would respond the same way even if you gave them a 5-year-old Android phone in an iPhone shell. Unfortunately too many people don't appreciate the 2 billion transistor chip, the Retina HD display, refined UI, etc. and would probably be content with garbage if they were led to believe it's better.
http://youtu.be/yoKFBNbwyyY
http://youtu.be/yoKFBNbwyyY