Those Mac users think they're so cool

Discussion in 'Apple, Inc and Tech Industry' started by HiFiGuy528, Jul 28, 2008.

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Mac users think they're so cool

Poll closed Sep 26, 2008.
  1. Yes, I do feel that I am cooler than PC users

    49 vote(s)
    48.0%
  2. No, I don't feel that I am cooler than PC users

    22 vote(s)
    21.6%
  3. I feel cooler now that I've converted

    17 vote(s)
    16.7%
  4. I don't agree

    14 vote(s)
    13.7%
  1. HiFiGuy528, Jul 28, 2008
    Last edited: Jul 10, 2013

    HiFiGuy528 macrumors 68000

    HiFiGuy528

    Joined:
    Jul 24, 2008
    #1
    Okay I did a search on this topic. No results.

    Listen to this Andrea Gardner story on NPR.

    http://www.marketplace.org/topics/tech/those-mac-users-think-theyre-so-cool

    TEXT OF STORY
    KAI RYSSDAL: It was technology's turn in the earnings barrel today. After the bell, Amazon reported a 28 percent rise in first quarter profits. Apple said its profits jumped more than 35 percent. That's got to have shareholders thankful for all those iPod and Mac owners out there, thankful for the advertising and marketing teams, too, They've made a splash with those commercials, the ones where the techno-hip Mac guy triumphs over the clueless PC guy.

    Andrea Gardner reports Mac owners might be a little clueless themselves.


    --------------------------------------------------------------------------------

    ANDREA GARDNER: You know the commercial.

    MAC COMMERCIAL: Hello I'm a Mac --- And I'm a PC.

    Apple rolled out these ads to make you think Macs are much cooler than PCs. After all, the Mac guy wears designer jeans and sneakers, and the PC guy is overweight and balding, but over time, many consumers have found themselves charmed by the bumbling PC, and irritated by the lofty Mac. Marissa Gluck is a marketing analyst with Radar Research.

    MARISSA GLUCK: The character of the Mac guy is almost too perfectly cast. He is smug. He is condescending. He's just that uber-hipster you love to hate. It just makes you want to slap him.

    According to a new marketing study, if you own a Mac, you might want to slap yourself. Mindset Media surveyed 7,500 computer users in 20 different personality traits, such as self-esteem, pragmatism and modesty. They found that Mac owners pretty much personify the Mac guy from the commercials. Among other things, they think they're more extraordinary than the average Joe. That's according to Mindset co-founder Sarah Welch.

    SARAH WELCH: This is a group that is not afraid to shout its accomplishments from the mountaintops. They're happy and proud to talk about their successes and their accomplishments, and that can come across as possibly a bit conceited.

    The survey revealed that Mac users often describe themselves as perfectionists. They're also more likely than PC users to whiten their teeth, drive hybrids, drink Starbucks coffee and eat organic food. Nitty-gritty research like this helps companies craft an advertising message around their customer's mindset. Again, marketing analyst Marissa Gluck.

    GLUCK: It gives advertisers just a fuller understanding of who their target market is. What are their preferences? What makes them tick? Why do they buy certain products?

    Apple didn't commission the Mindset survey, but it's clear that the company knows its buyer. Apple's computer market share has grown significantly since these ads debuted in 2006, but there are risks when companies create ads that precisely reflect the persona of their core consumers. For some, it could be too close for comfort, says Gluck.

    GLUCK: I do think that Mac users recognize themselves in the Mac guy, but there's probably that uncomfortable recognition, that slightly uncomfortable degree of self-hatred that you've become a cliche.

    After taking an honest look in the mirror, I too realized that the Mac cliche is fitting: perfectionist, Starbucks drinker, organic eater, and yes, even a bit superior. Not surprisingly, I own a Mac, sigh.

    In Los Angeles, I'm Andrea Gardner for Marketplace.
     
  2. TuffLuffJimmy macrumors G3

    TuffLuffJimmy

    Joined:
    Apr 6, 2007
    Location:
    Portland, OR
    #2
    This is another one of those instances where my stats teacher would kick the researcher in the face.

    It doesn't show any evidence that it is because they are Mac users that they are smug perfectionists. Isn't it just as likely that smug perfectionists are more likely to buy a luxury computer like a Mac? I think it's pretty unreasonable to think that because you are a Mac user you become smug, but more likely because you are smug you are more likely to purchase a Mac.
     
  3. mkrishnan Moderator emeritus

    mkrishnan

    Joined:
    Jan 9, 2004
    Location:
    Grand Rapids, MI, USA
    #3
    I think the survey itself is suspect. Most Mac users these days look down on Starbucks and drink it only as a last resort. :eek: ;)
     
  4. TuffLuffJimmy macrumors G3

    TuffLuffJimmy

    Joined:
    Apr 6, 2007
    Location:
    Portland, OR
    #4
    We're just a little too indie for the Microsoft of coffee shops ;)
     
  5. mkrishnan Moderator emeritus

    mkrishnan

    Joined:
    Jan 9, 2004
    Location:
    Grand Rapids, MI, USA
    #5
    Haha, and I have no problem admitting that I'm smug and condescending. ;)
     
  6. JNB macrumors 604

    JNB

    Joined:
    Oct 7, 2004
    Location:
    In a Hell predominately of my own making
    #6
    It's not a matter of "cooler" or "more hip." It's cats & dogs.

    Microsoft users are dogs. They use it because they're told to.

    Apple users are cats. They use it because they feel like it.

    But they'd both eat butt-flavored treats given the chance.
     
  7. hexonxonx macrumors 601

    Joined:
    Jul 4, 2007
    Location:
    Denver Colorado
  8. gkarris macrumors 604

    gkarris

    Joined:
    Dec 31, 2004
    Location:
    "No escape from Reality..."
    #8
    Only if given by their masters (Jobs or Gates)... :eek:
     
  9. HiFiGuy528 thread starter macrumors 68000

    HiFiGuy528

    Joined:
    Jul 24, 2008
    #9
    The results here so far is very diffferent from the PC forum.
     
  10. clevin macrumors G3

    clevin

    Joined:
    Aug 6, 2006
    #10
    is there a link?
    don't feel accurate. Authoritarian is what I felt about some mac users.
     
  11. arkitect macrumors 601

    arkitect

    Joined:
    Sep 5, 2005
    Location:
    Bath, United Kingdom
    #11
    Authoritarian? It still applies.
    You obviously don't live with a cat…
    :eek:;)
     
  12. nanvinnie macrumors regular

    Joined:
    Feb 23, 2007
    #12
    pc and mac users appreciate different things... i personally am into the aesthetics of apple products... they ARE cool... so what?!
     
  13. clevin macrumors G3

    clevin

    Joined:
    Aug 6, 2006
    #13
    indeed, good to know more about cats tho. :D
     
  14. Hrududu macrumors 68020

    Hrududu

    Joined:
    Jul 25, 2008
    Location:
    Wichita KS
    #14
    Okay I suppose there are some people out there who buy Macs simply to "look cool" or because they "like the looks." However, not all of us became Mac users yesterday... I use the Mac because its what I've grown up with, because I understand the software and hardware, and because the OS provides a more productive workspace than Windows IMO. Yes Macs do look better, but that wasn't my concern back when I was using my Quadra 800 or Powermac 7500.
     
  15. Sonicjay macrumors 6502a

    Sonicjay

    Joined:
    Jan 1, 2008
    #15
    My favorite post so far today!
     
  16. iMacmatician macrumors 601

    Joined:
    Jul 20, 2008
    #16
    Yep, association/correlation does not mean causation (either way).

    I took AP Stats and I see this all the time.
     
  17. MrSmith macrumors 68040

    MrSmith

    Joined:
    Nov 27, 2003
    #17
    Mac purchasers have made a conscious decision to buy a Mac. Others buy what the shop clerk advises. All that means is, we don't forsake our ability to shop when it comes to computers. Sensible rather than cool, I would say.
     
  18. shinryu744 macrumors newbie

    Joined:
    Jan 20, 2008
    #18
    Yea I would agree, I do quite dislike the arrogance of some mac users though but buying a mac for me was more becuase they work and work well at that, and my pc had a problem every other week.
     
  19. TuffLuffJimmy macrumors G3

    TuffLuffJimmy

    Joined:
    Apr 6, 2007
    Location:
    Portland, OR
    #19
    Sometimes I wish I didn't take that class, because now I jump on just about everyone anytime they throw out a statistic. 90% of the time they have no idea what they're talking about! (ziiiiing! ;))
     
  20. clevin macrumors G3

    clevin

    Joined:
    Aug 6, 2006
    #20
    mmmm...is this statement based on some solid survey? or just imaginary reasoning?
     
  21. mkrishnan Moderator emeritus

    mkrishnan

    Joined:
    Jan 9, 2004
    Location:
    Grand Rapids, MI, USA
    #21
    So are the grammar. ;)
     
  22. MrSmith macrumors 68040

    MrSmith

    Joined:
    Nov 27, 2003
    #22
    Neither.
     
  23. Shotgun OS macrumors 6502a

    Joined:
    Dec 18, 2006
    Location:
    Ohio
    #23
    I am cooler, smarter, and overall a much more decent person than the average PC user. Obviously.
     
  24. GSMiller macrumors 68000

    GSMiller

    Joined:
    Dec 2, 2006
    Location:
    Kentucky
    #24
    :D Quote of the decade!
     
  25. pranavss11 macrumors 6502

    Joined:
    Dec 29, 2007
    Location:
    San Jose
    #25
    The survey revealed that Mac users often describe themselves as perfectionists. Yes I definately am a perfectionist. They're also more likely than PC users to whiten their teeth Probably, drive hybrids No I have a Ferrari 360 Spider, definately not thinking about hybrids., drink Starbucks coffee Starbucks sucks. and eat organic food My mom loves to feed my organic food. Nitty-gritty research like this helps companies craft an advertising message around their customer's mindset. Again, marketing analyst Marissa Gluck.


    I am 19 for all you curious people.
     

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