I switched from Android (Galaxy S4) simply because I liked how clean iOS is and so I could finally sideload my xcode projects to my phone and use them. Sacrificed some battery life, out-of-box customizability (cmon 9.1 jailbreak grrr), expansion options, and paid a little bit more but I am happy I did. I know I'm not alone and am curious what the reason is why others switched. Was it hardware, camera, iOS, name brand, customer support, etc..? I know switching OSes after dedicating money and experience to a specific one is no easy task... so there must be some solid reasons to.