Am i the only one that has thought of this. They are moving new members to a new Tiered data plan. But at the same time they are introducing advertising on our phone which in theory would us bandwidth as well which we have no control over. Now i myself have had all the iphones since the first and will be keeping my unlimited plan and my wife's also. Just wanted to see if anyone thought of this besides me. Also it would be nice if someone explained how the data rate is calculated. I am in the industry Director of IT and use my phone for alot and my data rate is not that high low 300's i was supplied. Yes i use it alot in wifi area's i do know better but still thought it would be higher.