So it struck me recently that isn't it the case that camera manufacturers are holding back on certain features for as long as possible so they can capitalise on sales of the current product. When Canon first brought out it's DSLRs product updates were frequent with quite large changes coming in. Recently I have noticed that it's almost like they hold of until someone bites and releases a camera with a certain feature. For example. With Canon the 6D and the 1Dx were the low light kings. Out of the blue sony comes out with the A7s which blows everything out of the water, especially for video. Soon after Samsung releases a camera with an even larger ISO range and Canon does the same with the 7Dii. Whilst I'm not sure what the next big new features are with digital cameras I can't help feeling that with a lot of users opting to use their mobile phone cameras rather than DSLRs that Canon and others are focusing too much on squeezing as much revenue as they can rather than focusing on innovation and what the consumers want.