“We” obviously refers to people who want to avoid ads and all the other nonsense on mainstream platforms, it’s not some Borg-like declaration of total control over humanity and your autonomy. Is that really so hard to understand? If it is, maybe just ignore it. Using ‘we’ in a public forum is about fostering a sense of camaraderie and shared purpose for a cause. Not every conversation needs to be derailed with “you don’t speak for me!” atomized rugged individualism.There’s that we again … who is we?