Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
70,629
42,368


Meta's Threads has now reportedly surpassed its rival X (formerly Twitter) in daily mobile usage globally.

instagram-threads-app.jpg

Market intelligence firm Similarweb (via TechCrunch) reports that Threads recorded 141.5 million daily active users across iOS and Android worldwide as of January 7, 2026, compared with 125 million daily active mobile users for X.

The data indicates that Threads crossed ahead of X on mobile sometime between late October and early November 2025, following a prolonged period of steady growth rather than a sudden spike. While X continues to attract more mobile users than Threads in the United States, Similarweb estimates that X's U.S. daily active mobile user base has declined significantly, falling to roughly half of what it was a year earlier, as Threads continues to gain ground.

Despite Threads' gains on mobile, Similarweb's data shows that X maintains a decisive lead when web usage is included. As of January 13, 2026, X was attracting an estimated 145.4 million daily web visitors, compared with approximately 8.5 million daily web visitors for Threads. When mobile and web audiences are combined, X is estimated to exceed 270 million daily users, while Threads totals roughly 150 million daily users across platforms.

Article Link: Threads Usage Overtakes X on Mobile
 
  • Haha
Reactions: norwaypianoman
I have no idea if this is true or not, but just anecdotally I don't know a single person that uses Threads while X still seems pretty ubiquitous, especially for news feeds and sports. Understand the disdain for Musk, but I'm not sure running away from him to the open arms of Zuckerberg and Meta is somehow better.
 
I have no idea if this is true or not, but just anecdotally I don't know a single person that uses Threads while X still seems pretty ubiquitous, especially for news feeds and sports. Understand the disdain for Musk, but I'm not sure running away from him to the open arms of Zuckerberg and Meta is somehow better.
People who use Instagram. Instagram displays Threads posts in the Instagram feed so one click you're in Threads.
 
I don't use either. I'm just personally not a fan of this particular type of social media. It's just a bunch of people talking **** about nothing more often than not.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.