I like many people don't like a tight watch band on my wrist. I have always keep them a little loose. Not enough to rotate but still don't like the 'strangled' wrist feeling. Looks like I (and others) will have to change. I don't wear a watch regularly but am an athlete and use sports watches for up to a couple of hours a day. Guess I will start practicing with a tighter strap and see how well I can tolerate it. What do other loose band wearers think?