I can see both sides of the argument on this. Tile had the idea years before, probably when you first heard of them (like me) you had never thought of a handy little device for finding things like keys. Must be nearly a decade these things have been around now?
I usually take Apple's side with things like the closed platform and all. Sure, Apple can do a much better job and a long term strategy (U1 chip development, integration in their devices) to make an Apple like experience when using them to find something.
I'm a supporter of capitalism too, in a 'more competition is good' and whoever does it the best, the cheapest wins. But like, no matter how much talent Tile had (and I'm sure they have it , and could raise the investment money to fund big projects to develop great seamless technology that just works too) - but despite this, regardless of how good they could do it, they would face the obvious challenge of iOS high security standards and API frameworks.
Essentially, how could they really have been able to compete, given that Apple can waive its own rules / limitations for itself? Same argument comes up a lot now.
I love Apple's accessories. But this is an example of how it wasn't rocket science to make a great little product, there were some enforced limitations (not technical limitations nobody could figure out until Apple tried) by Apple that kinda prevented Tile and all from getting this good.
Interesting to hear what others think. Big Apple fan here, not trashing them, but I can kinda see Tile's argument more so than usual.