Okay so first of all, to anyone who thinks that Apple hasn't said anything or guaranteed anything, should really think twice before being so technical. All corporations have expectations, and consumers (as well as investors) rely heavily on expectations to base their decisions on. That being said, I'll continue with my post. 1) iPhone 5 expectations were off the roof right up to the Oct 4th event, and yet Tim Cook and Co had done very little in terms of managing expectations to lower them for only a 4S release. The constant darkness that was surrounded about the new iPhone definitely hurt iPhone 4 sales, and they could have done much better had they stayed with a consistent rumor of iPhone in Oct. They would also have done much better if they had tamed the expectations with the leaked cases. Those leaked cases made it to front page of average mainstream news sites, meaning average consumers had exposure to iPhone 5 rumors. 2) And now, the "miss" Wall St. analyst expectations. Now, obviously, Apple beat its own expectations, and having $100 billion revenue for their fiscal year is creeping into oil corporation territory. Unfortunately, Apple's standards were set too high, and yet again, it served as a "disappointment" of sorts, as indicated by after hours sell off. To me, this shows that Tim Cook and Co don't have a handle yet of how to manage the public (and investors') expectations of Apple. If they did, then hopes and expectations would be crushed and managed accordingly before announcements or conference calls. What do you all think? Discuss.