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macrumors bot
Original poster
Apr 12, 2001

During Apple's annual shareholder's meeting today, CEO Tim Cook angrily rebuffed a representative from the National Center for Public Policy Research or NCPPR -- a conservative think tank -- that asked the company to disclose the costs of its sustainability programs, such as solar energy facilities, and to embrace a corporate policy that focused on profits above all else.

The representative asked Cook about the impact of the company's renewable energy programs on its bottom line, and also asked Cook to commit to only undertaking projects that were explicitly profitable.

The CEO did not take this well, according to a report from MacObserver, which said that Cook's body language changed significantly and his gentle and controlled speaking style gave way to a rapid-fire response.
What ensued was the only time I can recall seeing Tim Cook angry, and he categorically rejected the worldview behind the NCPPR's advocacy. He said that there are many things Apple does because they are right and just, and that a return on investment (ROI) was not the primary consideration on such issues.

"When we work on making our devices accessible by the blind," he said, "I don't consider the bloody ROI." He said that the same thing about environmental issues, worker safety, and other areas where Apple is a leader.
Finally, Cook looked at the questioner and said "if you want me to do things only for ROI reasons, you should get out of this stock."

Following the meeting, the NCPPR released an incendiary press release that is heavily critical of Cook, claiming that shareholder value is destroyed in favor of efforts to combat climate change.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Article Link: Tim Cook Angrily Rejects Political Proposal Asking for Profits-First Policies


macrumors 68000
May 20, 2011
Wales, UK
Read this article earlier. Really embodies what Apple primarily stands for & how they separate themselves from competitors.

Never been a huge Tim Cook fan either, but massive kudos here.


macrumors 68020
Mar 27, 2011
Good for him.

What the guy from NCPPR is probably too stupid to realize is that a huge part of Apple's financial success is related to its image. Apple already takes a beating for any perceived human rights or environmental transgressions, precisely because its user base tends to skew so heavily liberal and socially conscious. If the company were to suddenly start placing profits above all else, how do you think this demographic would react? Of course, aside from any financial considerations, I really respect Cook for taking a stand on this.


macrumors regular
Jun 9, 2013
This is what makes a company: its ethics.

Apple and its employees care about more than profitability; they care about how what they do impacts the world, not how much money they make every quarter.


macrumors 6502a
Dec 25, 2010
New Jersey
Wow did anyone visit the site where the NCPPR listed their press release? Holy web 1.0! Didn't realize Angelfire was still around.

Also, Jobs always preached its about making products and pushing ideas to the limit. It's about the intersection of the humanities and technology. Not the bottom line.


macrumors 65816
Feb 27, 2003
Durham, UK
There is a body that thinks this? May as well call themselves "Money Grabbers of Doom" if they're going to be so blasé about their motives.


macrumors 6502a
Oct 6, 2009
Wow did anyone visit the site where the NCPPR's site where they listed their press release. Holy web 1.0! Didn't realize Angelfire was still around.

Also, Jobs always preached its about making products and pushing ideas to the limit. It's about the intersection of the humanities and technology.

Same thing I thought. It hurt my eyes.


macrumors 6502
Dec 15, 2010
Thanks for standing up for principled leadership Tim. Nice to see. A company that puts profits above all doesn't sit at top of "Most Admired Companies" lists. I'm proud of Apple for committing to renewable energy and hope other companies follow Apple's lead.


macrumors 601
Nov 12, 2007
Wow. That got me liking Cook and Apple more than the usual.

I agree with Tim. It isn't like Apple to focus mainly on profits, they've never been about the profits. Just look at how hard they fight since before they were founded and the history since. Anybody not understanding this should GTFO of its stock and so on.

If Apple focused on profits only, they'd be dead by now IMO.


macrumors 604
Apr 19, 2004
Expects AAPL to tank on Monday due to this report.....

But, good for Tim/Apple. Companies who put profit first lose sight of why they are in the business.
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