Tim Cook: Apple is 'Making Progress' on Apple Intelligence Siri Features

[MacRumors]

During today's earnings call covering the second fiscal quarter of 2025, Apple CEO Tim Cook acknowledged the Apple Intelligence Siri features that have been delayed. Cook said that Apple needs more time to ensure Siri meets its quality bar, but progress is being made.

With regard to the more personal Siri features we announced, we need more time to complete our work on these features, so they meet our high quality bar. We are making progress, and we look forward to getting these features into customers' hands.

Apple first unveiled the more personalized Siri features at WWDC 2024, and rumors suggested that the plan was to introduce them with an update to iOS 18. That didn't happen, and Apple earlier this year said that there would be a delay because more time was needed for development.

At this point, the new Apple Intelligence features will be held for iOS 19, and it is not yet clear if they will be in the first iOS 19 release or held for a later update. Apple's delay wording suggested that we could be waiting until 2026 for the functionality.

Behind the scenes, Apple made a number of changes to Siri leadership, moving AI chief John Giannandrea off of the project and instead turning to Mike Rockwell, who handled Vision Pro development.

Article Link: Tim Cook: Apple is 'Making Progress' on Apple Intelligence Siri Features

 

[yadmonkey]

Making progress? As opposed to sitting on their thumbs? Would have made for a more interesting statement.

 

[Kottu]

Wow! Really convincing.

 

[terrywfoster]

I have little hope concerning this.

 

[Mity]

Someone: "Hey Siri, when is Tim Cook stepping down as CEO of Apple?"

Siri: "Bleep Blorp"

 

[KentuckyApple]

It’s ok everyone, they put the VisionPro guy in charge!

 

[psxp]

what a joke Apple has become.

 

[BootsWalking]

That's marginally better than Apple Intelligence getting worse.

 

[Plutonius]

I would be very surprised if Apple wasn't making any progress.

Now the big question is will they complete it before 2030 or will it take even longer .

The sad thing is that people bought devices that were listed as handling Apple Intelligence and that these devices might be obsolete before Apple manages to release it.

 

[Mitthrawnuruodo]

Demo it!

 

[Magnusson]

Their Maps started out as a joke - this too will be alright I guess, sometime in the future.

 

[jeremz1ne]

Joy hopefully before iSO21

 

[GermanSuplex]

This is easily avoidable - stop advertising rather lame features months or even a year or more before they’re ready. Pick your best features that are ready to go and advertise those.

 

[Chungry]

Why would anyone believe Tim after that bombshell court case. He basically did an override of shiller because, money. This is all damage control not some sincere statement.

 

[fizzyfizz]

And you just know that when it eventually launches it won't do anything that ChatGPT hasn't for the past couple of years. Every single time I hear the word 'Siri' it fills me with dread. Useless!

 

[Apple MessagePad]

In other words, don't expect them in iOS 19.

 

[PilotWoo]

Just bin it Tim.

 

[klasma]

I hope they keep that Siri logo.

 

[klasma]

It’s ok everyone, they put the VisionPro guy in charge!

Looks like Siri will be requiring headstraps and an external battery. On the plus side, you’ll be able to command it with finger pinches.

 

[MacTwick]

I'm an Apple fan. But this has been a disaster.

 

[Daalseth]

I use siri a lot and tbh it does what I want. That said some improvements might be nice, I will refrain judgement on those until they are released.
BUT
If I have to enable Apple Intelligence to use the improved Siri, it is a hard no.

 

[vantelimus]

This is a bad look for Apple.

 

[TechWhisperer]

Tim is lying again. Gaslighting stockholders and customers is his core business now.

 

[leonremi]

Apple has been feeling a lot of FOMO about the AI hype train. Then again who hasn’t?

More relevant is the fact that AI is basically hitting a brick wall with failures with reducing hallucinations , actual reasoning nd basically anything that would get it any closer to AGI.

LLM as a tech have basically given all that they could…I expect quite the AI crash in the next few years.

 

[Chungry]

Tim is lying again. Gaslighting stockholders and customers is his core business now.

We have evidence submitted to a court of law that corroborates your statement. He is a liar in the most literal sense.

This post sums it up