Tim Cook: Apple Retail is 'The Face of The Company'

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 12, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    At this morning's Goldman Sachs Technology and Internet Conference, Apple CEO Tim Cook spoke about a number of topics including Apple's Retail division. Cook said that the company's stores are "the face of Apple" and that Apple will continue to invest in them, including the first Apple Retail location in Turkey.

    Retail accounted for $6.4 billion of Apple's revenue in the holiday quarter, despite the fact that retail has been without a leader since October when John Browett departed the company.

    Cook had strong praise for Apple's executive staff today, saying that the executive boardroom is filled with superstars, specifically mentioning Bob Mansfield, Jeff Williams, Phil Schiller, Dan Riccio and Craig Federighi.

    Cook's feelings about the quality of his lieutenants may be part of the reason retail has been without an executive for nearly four months. He said Apple may need to spend a significant amount of time to find a new retail head that matches up to the current executive suite -- particularly after the issues Apple had with Browett's management decisions.

    Apple spent some 7 months looking for a replacement for Ron Johnson and Tim Cook had high praise for Browett after he was hired, calling him "the best by far". Some seven months after his hiring, Browett was out. The new retail head will need to oversee Apple's continued aggressive international expansion, including stores in a number of new countries including Turkey, Brazil, and Indonesia.

    Article Link: Tim Cook: Apple Retail is 'The Face of The Company'
  2. Votekinky06 macrumors 6502

    Jun 10, 2011
    "The new retail head will need to oversea Apple's continued aggressive international expansion..."

    Pun intended?;)
  3. Mike Valmike macrumors 6502a

    Feb 27, 2012
    Chandler, Arizona
    Future headline: Apple Stores Have Huge Impact in Turkey; Feathers Everywhere
  4. iSayuSay macrumors 68030


    Feb 6, 2011
    Retail? Old school.

    I want :apple: Wholesale Store with steep discount! :D
  5. Squilly macrumors 68020


    Nov 17, 2012
    "Retail accounted for $6.4 billion of Apple's revenue in the holiday quarter, despite the fact that retail has been without a leader since October when John Browett departed the company."
    Didn't they gross $24.4 billion or something last quarter?
  6. AngerDanger macrumors 68030


    Dec 9, 2008
    He actually sounds like he's parodying himself. :D
  7. Hustler1337 macrumors 68000


    Dec 23, 2010
    London, UK
    Apple and discount don't really go in the same sentence :D

    Their 'discounts' shouldn't even be called that.
  8. nikicampos macrumors 6502a

    Jul 23, 2011

    Why do you use caps for every word in the article title??
  9. kingtj macrumors 68020

    Oct 23, 2003
    Brunswick, MD
    The store's purpose is serving, not selling?

    If Apple would *really* embrace that one simple concept, they'd really be onto something with their retail outlets.

    Unfortunately, the current reality is in some kind of murky space between the two, if you ask me?

    For example, I was just recently pleased with the assistance I got as a walk-in customer at the Bethesda Row Apple store. I had my corporate issued iPad with me, which unfortunately was a hand-me down from some previous employee who didn't take the best care of it. (I can live with the scratches on the back of it, but the sync cable was frayed and literally coming apart by the dock connector.)

    I really didn't want to pay out $20 for a new sync cable, since this wasn't even my personal iPad (and it's the old style connector anyway). The Apple retail person I spoke with told me she'd "see what she could do" and managed to come up with a brand new cable from the back room which she gave me for free. (Didn't even ask for the original cable back or anything.)

    That's a great example of serving, not selling -- and is the kind of thing which keeps me a happy Apple customer. But just as often, I hear stories of Apple store employees and managers doing unscrupulous things to boost corporate sales figures, etc. etc. Good people are forced to transfer to lower-tier stores because they won't play the games to keep the numbers looking good. That's NOT prioritizing service by any means.
  10. ChrisTX macrumors 68030


    Dec 30, 2009
    Apple has the best retail stores around. The hands on with the products, and exceptional customer service is a win win for us all!
  11. Aidan5806 macrumors 6502

    Feb 20, 2012
    uhhhhhhhh No. That would be almost half of their revenue.
  12. Mac Fly (film) macrumors 65816

    Mac Fly (film)

    Feb 12, 2006
    Their new retail head should be an internal hire. There was a few names thrown round a while back. They should pick the best one of those guys and make him the interim leader, so they can replace him if he's bad for the job without any bad PR. and if he's good they can make him permanent.
  13. Rogifan macrumors P6


    Nov 14, 2011
    MR, you forgot Jony Ive who was the first person Cook mentioned. Cook said he was ecstatic about Ive getting involved with software. The one not mentioned (I guess Cook forgot lol) was Eddy Cue.
  14. BigJayhawk macrumors regular

    Jan 8, 2003
    New Jersey
    Why? Why? Did You Ask???

    Since you asked (rather than Googling it yourself):

    Title case, or up style, is another method. Whether or not you capitalize a word in a title depends on its part of speech. According to most style guides that use title case, the basic rules are as follows:

    Capitalize the first and last word in a title, regardless of part of speech

    Capitalize all nouns (baby, country, picture), pronouns (you, she, it), verbs (walk, think, dream), adjectives (sweet, large, perfect), adverbs (immediately, quietly), and subordinating conjunctions (as, because, although)

    Lowercase “to” as part of an infinitive

    Lowercase all articles (a, the), prepositions (to, at, in, with), and coordinating conjunctions (and, but, or)

    For example:

    Why It’s Never Too Late to Learn Grammar (all words capitalized except “to,” a preposition)


    Apple Retail is the Face of the Company, Though Lacking a Leader
  15. ryanflucas macrumors regular


    Mar 28, 2006
    Milwaukee, WI
    Apple needs a guy to intro for Cook. Someone who walks on the stage and rallies the troops, cracks a sarcastic joke, and then hands the mic over to Cook. Someone to get on TV and be a face in commercials.

    Just hire Noah Wyle already. :p
  16. WardC, Feb 12, 2013
    Last edited: Feb 12, 2013

    WardC macrumors 68030


    Oct 17, 2007
    Fort Worth, TX
    -comment withdrawn-

    I'm starting to think Tim Cook might be a smart man after all, he has handled things quite well up to this point, and Apple has continued to deliver some great, innovative, high quality products. The company is still making good money, expanding rapidly, and making smart business decisions. I don't Apple has lost its touch quite yet.
  17. tshrimp macrumors 6502


    Mar 30, 2012
    "There's no better place to discover, explore, and learn about our products than in retail....."


    All I got from retail was incorrect information. However, the people here at Macrumors were great at responding to posts and educating me on Macs, etc. Thanks Macrumor posters for filling the gap that Apple could not fill for me.

    This is also why I do not have AppleCare. 4 calls to Apple 0 resolutions, but again thanks to you guys here at Macrumors for filling in for Apple.
  18. toughboy macrumors 6502a


    May 2, 2003
    Izmir, Turkey
  19. swingerofbirch macrumors 68030

    Oct 24, 2003
    The Amalgamated States of Central North America
    Those stores are like walking into a Mardi Gras parade packed into a shoebox. I avoid them.
  20. constantsnags! macrumors newbie


    Apr 16, 2008
    As an ex Apple Retail creative trainer of 3 years, and having spoken to a few friends still working there, I'm reliably informed that morale is in the toilet, that the JB hiring caused unbelievable misery and uncertainty, and that people behind the Genius Bar especially are now being worked to within an inch of their lives. Promotion from within in Apple Retail was actually a possibility when I started; these days you're more likely to find unicorn in your lasagne (that'll give a hint as to which country I'm in). Innovation has pretty much dried up, and there's no founder waiting in the wings (unless....Woz!?!?) to bring it back from the brink this time around.
  21. Rogifan macrumors P6


    Nov 14, 2011
    I love how people say these things as if they're matter of fact. I'd love to see you say that to Cook or one of his SVP's faces. :rolleyes:
  22. jamescobalt macrumors regular


    Mar 7, 2012
    Boston, MA
    Slightly off topic...

    I'm curious- have they ever addressed the 'Genius Bar' name criticism? It seems like nobody likes it, Apple fans included. My coworker mentioned as much just the other day. With what appears to be overwhelming dislike from both fans and detractors, why has Apple stuck with the name for so long? Jobs wanted it? Market research committees worked with a specific isolated population? :confused:

    Also, what do they call it in other countries? Is it a straight translation of "genius", or is it something entirely different?

    And... why is the sky blue?
  23. JarScott macrumors 601


    May 19, 2011
    United Kingdom
    Didn't Bob Mansfield retire and didn't Cook sack Phil Schiller? :confused:
  24. SiPat macrumors regular

    Jun 20, 2009
    I like our local Apple Store -- it isn't just there for people to test or buy Apple products, it's like face-to-face Facebook where people (who would love to own iPad or Macbook but can't for whatever reason) meet and get to use Apple products FoC because every device is connected to the Store's WiFi.
  25. Appsolutism macrumors newbie

    Feb 12, 2013
    Not so perfect experience

    Just went today to the Apple Store at the Louvre-Carousel location in Paris to get an iPad mini. I had to wait at least 10 min to get an employee to take my order. The store was busy (like every Apple store) but not crowded. This definitely didn't feel like premium service and was by no means an exceptional experience. I felt rather like being in a conventional shop where lazy and semi-competent people work. Or maybe it's just the French work ethic, which sucks.

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