I do love his belief in the company and optimism about the company's future, but, it still feels empty. Its like, his confidence comes from the company's balance sheet. Rehashing the same products over and over again, to sell them as something new to customers (iPad Pro with A12Z - just one more graphics core, iPhone SE, MacBook Air with a better keyboard ). That doesn't feel like ground breaking to me. The product categories are also messy. Too many iPads to choose from, iPhone is all over the place, you are paying for features, which frankly should not be premium. But, what I ultimately feel is, this virus is going to change our buying habits when it comes to buying new technology.
Apple products are in part status symbols; they turn heads, draw interest, conversation starters. But, I'm afraid, if we continue into this crisis, there is little need for any of us to really be upgrading. I know, my upgrade plans have pretty much been pushed out to 2023 or whenever Apple stops providing OS updates for the devices I already own.
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Seriously, I died!