Tim Cook at D11: Wearables Are 'Incredibly Interesting', Nothing Great on the Market

Discussion in 'MacRumors.com News Discussion' started by MacRumors, May 28, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    At this year's annual All Things Digital conference hosted by AllThingsD, Walt Mossberg and Kara Swisher asked Apple CEO Tim Cook about wearable devices, such as Apple's much rumored smart watch, which has been dubbed the "iWatch."

    Tim Cook mentioned that he found wearables to be "incredibly interesting" and went on to say that it could be a "profound area." Cook himself is equipped with a Nike Fuelband, but believes that there's nothing "great" on the market, and that wearables are an area "ripe for exploration."

    The Pebble smart watch
    Of course, when pressed on whether Apple will be developing a wearable device, Cook declined to answer, though he did hint that it was an important area of potential development, and that while both glasses and watches had drawbacks, the wrist was "natural."
    With the growing popularity of smart watches like the Pebble, the Jawbone UP, and the Nike Fuelband, rumors about Apple's own smart watch have ramped up in recent months. Most recently, reliable KGI Securities analyst Ming-Chi Kuo predicted that Apple's rumored iWatch will debut in the second half of 2014.

    The watch, which will integrate with Apple's existing mobile lineup, is expected to feature a 1.5-2.0 inch display. The New York Times has suggested that Apple is experimenting with curved glass, and according to a February report from Bloomberg, Apple has a team of 100 product designers working on the smart watch.

    MacRumors has full coverage of the interview with more of Tim Cook's comments on the iWatch.

    Article Link: Tim Cook at D11: Wearables Are 'Incredibly Interesting', Nothing Great on the Market
  2. spyguy10709 macrumors 6502a


    Apr 5, 2010
    One Infinite Loop, Cupertino CA
    I'd be so for a WELL DONE iWatch.

    Please Apple, get this right. I really want something like an "always-on" notification center so I don't have to keep pulling out my phone.

    So far, it seems like Apple doesn't want to rush it for a "cash-grab" which is a really good thing.
  3. JAQ macrumors 6502

    May 13, 2008
    Purgatory MI
    That just happens on the bridge of the Enterprise. ;)
  4. kas23 macrumors 603


    Oct 28, 2007
    He's right about the glasses. People who've never worn glasses before are certainly not going to jump at the opportunity.
  5. JayCee842 macrumors 6502a


    Jan 21, 2013
    None of us know if this market for "wearables" has any potential for huge profit, but I can most certainly bet Apple will jump on if it expands. I just hope that they will be one of the first - if not the first to introduce such technology.

    The only problem is that Apple seems to be afraid to do anything really. They're afraid of risk.
  6. jmgregory1 macrumors 68000


    Jun 24, 2010
    Chicago and a few other places around the world
    I would be the first to say that Apple designs great hardware, computers (Mac Pro), laptops, iPhones and iPads and have no qualms about having anyone see I use their hardware, but at least today, Apple won't get my money or attention for an iWatch. I love my Seiko Arctura Automatic and will wear it until it stops working, which will be a long time from now given it is an automatic. Watches just seem too much like a piece of jewelry and few people like to wear the same jewelry that millions of other people have.

    There is a reason why there are so many watch companies and styles of watches. It just doesn't seem like the next evolution of tech. Not to me at least.
  7. diazj3 macrumors 6502a

    Jan 19, 2008
    Pebble should register patents for their watch - all of it, as SJ would say - and then drag Apple through endless lawsuits. Including the way it fits on the wrist and the bands to hold it. :D

    Perhaps that'll bring more innovating engineers instead of patent trolling lawyers to Apple.
  8. Rogifan macrumors Core


    Nov 14, 2011
    So we need three separate write ups for basically nothing? As expected we learned nothing new from Cook except that he hired someone from the EPA. What exactly is there to discuss? :confused:
  9. doelcm82 macrumors 68040


    Feb 11, 2012
    Florida, USA
    Nor will people who once wore glasses, but have moved to contact lenses, or corrected their vision through surgery.

    I haven't worn a watch in decades, either.

    I could be wrong. This generation might really embrace these wearables while (most) old fogies like me shake our heads. Then they will in turn shake their heads while the next generation rushes to implantable computers.

    These kids with their "transistor radios" have no respect for the way we did things in the good old days.
  10. HMI macrumors 6502a


    May 23, 2012
    So if the iWatch has problems will one be holding it wrong, or will the iWatch be holding them wrong?
  11. maxosx macrumors 68020

    Dec 13, 2012
    Southern California
    How boring. Borrowing a page from Steve Jobs, Cook bashes other's products, so as to make Apple look good when they pump out iWatches by the millions.
  12. doelcm82 macrumors 68040


    Feb 11, 2012
    Florida, USA
    Then Pebble will become the new most hated company of the interwebs, countersued by every watchmaker in the world.
  13. swarmster, May 28, 2013
    Last edited: May 28, 2013

    swarmster macrumors 6502a


    Jun 1, 2004
    Not glasses, not a watch, but involving the 'natural wrist' where "there are other things in this space that could be interesting". Talk of 'sensors' and things being 'clear'.

    Finally! Apple implants!

    Oh my...Apple implant --> 'another branch of the tree' --> ripe --> Apple iPlant! Confirmed!
  14. dec. Suspended


    Apr 15, 2012
    For what exactly?
  15. LordQ Suspended


    Sep 22, 2012
    Smartwatch? No, thank you. My Omega Seamaster is all I need on my wrist.
  16. macse30 macrumors regular


    Jul 30, 2009
    "Nothing great." Translation: "We won't acknowledge great work done by a much smaller company that has delivered a product while we sit around and talk about "incredibly interesting profound areas."

    I've had my Pebble for weeks and absolutely love it. I received my Boombot REX bluetooth speaker today (another Kickstarter). Holy ***** it is fun. The REX has great sound. I can control the playlist from my Pebble for music streaming on the REX. I can use Siri on the REX and use it for speakerphone.

    Both pair up really well to my 4S at the same time. Hey Tim Cook, "incredibly interesting" just arrived and it's great. Check it out sometime.
  17. NoNothing macrumors 6502

    Aug 9, 2003
    I think the major troll in Google suing Apple (first BTW) using standards essential patents.
  18. GREEN4U macrumors 6502a

    Mar 24, 2010
    Who wears a navy jacket with a black dress shirt? This guy is nuts. :mad:
  19. unknwntrr macrumors newbie

    May 28, 2013
    I'm not sure I'd wear any technology. I'm not wearing any now - no watch etc. what might be interesting would be intelligent clothing that connects to my phone when it's in my pocket.

    I don't like the idea of something permanently emitting electro magnetic waves that close to my skin though. And I definitely won't charge my shirt before wearing it, that it will have to do in the washing machine…
  20. otismotive77 macrumors 6502

    May 18, 2013
    tim cook is busy catching media's attention for the iWatch.
    i hope they come out with a great smartwatch. i heard that iwatch will also have siri, apple maps, emails,etc.
  21. olowott macrumors 6502a


    May 25, 2011
    Dundee, UK
    They are taking their sweet time :rolleyes:
    or are they waiting for someone else to make the first move :confused:
  22. AppleMark macrumors 6502a


    Jun 17, 2009
    The CCTV Capital of the World
    I did not hear that from the interview.

    I only heard Tim Cook talking positively about TV and Watches. The fact that he was unprepared to go into details and say "yes we are going to make a watch" does not translate to being afraid.

    Apple were not first with MP3, tablets or even computers. This should tell you everything you need to know....
  23. Xiroteus macrumors 65816

    Mar 31, 2012
    Be curious to find out if people will care enough. People likely stopped using watches to any great degree because they do not do enough so what is the point. If they release something that does a lot that can be looked at with ease it could do well.
  24. Peace macrumors Core


    Apr 1, 2005
    Space--The ONLY Frontier
    Two words.

    Dick Tracy.

  25. 757015 Guest

    Oct 24, 2012

    I see the wearable computer (wrist or otherwise) market as very parallel to the MP3 player market in the early 2000's. There are already basic products out there. We are beginning to see more advanced stuff cropping up.

    Apple will likely take its time, deploying later a product that they feel is vastly superior.

    Like the iPod, I think the key to success here is cross platform compatibility.

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