Good. I have no interest in a 5" phone. The IP5 display is pretty much right in the sweet spot for me. Having a phone that is comfortable to handle in one hand, where I can reach every part of the display with my thumb, is more important to me than having a huge display just for the sake of having a huge display. They could widen the display on the iPhone a bit (making it virtually edge-to-edge) and lengthen the display a bit more, but I wouldn't want it much bigger than what it is at now. I would rather have a bright, higher quality, higher resolution display as opposed to just a larger display. They're not going to play "catch up" with the competition and start changing hardware just so they can play the "look, we can do that, too" game with their competitors. They're more interested in making the very BEST products in the world and setting the bar for quality as opposed to rushing products out of the pipeline to "keep up" with what their competitors are doing.