Tim Cook 'Extremely Proud' of Ongoing Collaboration At Apple, Will Host Employee Meeting Tomorrow

[bossxii]

Come on, this is retarded. So many people said Apple was dead, falling off the cliff...How the hell do they keep setting records!

For those calling for innovation I would love to hear any, and I mean ANY small thought of what you think innovation is? So many critics yet no one seems to come out with something better? Are you all simply too lazy to leave the basement and your game of GTA5 to start a company? Surely your so smart and know what innovation is you could easily topple Apple with your genius. Call me crazy but taking the next step towards the future of what a smartphone could be, will be and now is seems pretty damn innovative. 64bit CPU, co processor, biometric security and one touch purchases, improvements that are not even talked about such as the 5s' ability when using Siri to connect to both Wifi and LTE/4g and run dual TCP traffic and on the fly determine which is the best connection.

Sure those are old... non innovative tech form the 80's what was I thinking. Everyone is doing cutting edge work in TCP traffic and putting desktop quality 64bit systems in the smartphones. What the hell was Apple thinking! I should demand my money back, this damn phone is from the 80's FFS!

 

[Bibbler]

Agreed. They're overworked and underpaid.

Apple, like any company large or small, has a need for employees. They offer these positions to qualified people, and they offer a salary and other benefits that they are willing to pay to perform that position. If you want to work there, you take the job and accept the compensation they offered. If not, the door is wide open, and if you think your skills and talents are above what that company is willing pay - - move on.

This is not about Apple - this holds true of any job, anywhere.

 

[Mr Fusion]

What about the antenna gate issue under Steve's reign? Or how about the 6 years of no innovation between the iPod (2001) and iPhone (2007)? The iPad took 3yrs after the iPhone to release and it's essentially a derivative of the iPhone. We're expecting a whole new market from Tim Cook/Apple but it's only been 3 years. Not even Steve can pull this off in that amount of time.

The fact of the matter is that you're not a prophet and you don't know Steve Jobs. You don't know what he would've done nor where Apple would be today if he were still alive.

You're right, I don't know the future. All I can do is look at the past and present trends and create an informed opinion. You make good points, and true Apple was far from perfect under Jobs. But the intangibles from having a CEO who cares cannot be ignored. It's what separated Apple from Google, Samsung, Microsoft, etc.

Oh look, another astro-turfed Android-bot who thinks he knows more than the people actually running a Fortune 500 company saying how much Apple is doomed....

Every day I'm more and more convinced that people on tech blogs are nothing but trolls looking for anything and everything to criticise Apple with...

... Right, because no company that made large sums of money at one time ever did worse in the future.

If you have a problem with opinions, why are you on MacRumors forums?

 

[9000]

I don't know why there would be a smiling black guy emoji, but if there ever was one it'd definitely have to be Eddie Murphy... or Michael Strahan!

I'd use the Eddie Murphy one every time even though I'm white. That would be awesome.

 

[SusanK]

Ridiculous. Why are you bashing Forstall??? The man probably did more that anyone developing OS X, ditto the design of the iPhone (remember, Fadell's idea was to base the iPhone of off the iPod.).. Not only was the basic concept his, he probably did more to develop and port OS X into iOS and develop the original SDK.

So he couldn't get along with Ive - so what, I probably wouldn't get along with someone who constantly pushes for form over function (and I would guess there are a lot of technical types who would agree)....

Above all, he is probably the closest thing to a "Steve Clone" than anyone else in the company and it was reported on several financial sites back in the early 2000's that Forstall was actually Jobs' choice as his successor (Although he knew the board would never agree)...

Scott Forstall is a genius and has done more in the last 10 years to make Apple's Operating systems what they are today - - no one, with the exception of early work by Tevanian has done more.... And trust me, as the years go by, Apple will feel Forstall's absence. We're already beginning to feel it in the Playschool os known as iOS 7.

Your insults are beyond childish, they are downright silly. Try having a little respect for the person who does more than smile, throw around a bunch of "feel good speak", and designs "magical and sexy" Cases......

I often wonder why Scott Forstall is bashed on this site. He clearly contributed very much to Apple's success. Ive is a hardware guy. Cook is an operations guy. Apple needs a software guy.

I don't understand why he was fired. As to the nonsense about collaboration, Steve talked of wonderful arguments. Said the best ideas had to win. Everybody contributes.

It's unfortunate that software is now in the hands of an excellent hardware designer. Ive is often bashed here too. Software is not his thing.

It's our loss that nobody is at the helm in software. Giving it away free does not make up for quality. I had no problems paying for good software.

 

[joshdammit]

It's just not very integrated. One has to manually find the person then paste in the new email address. One can't change the order of the addresses; just change the label. To change the order, you have to delete an address; then add a new one.

It's just too simple, so it's harder work when you want to do something a bit more advanced.

And by "advanced" do you mean "trivial?" You don't have to change the order of your addresses, if it allows you to change the label. Oh, you want to see "Work" listed after "Home?" And if it's just in contacts, and you're working in Mail, why does that even matter? I'm sure you might have some long, drawn-out reasoning for why you "have to" do things a certain way, and I'm sure to you and whomever else is involved this is very important... but in the grand scheme of things, it really isn't.

I think that you, like some other people on here, are annoyed by some of the changes (and rightfully so, I would be upset if something I did a certain way was removed, no matter how trivial and unimportant it was) and are on here blowing it wildly out of proportion.

Maybe you have some legitimate other issues with the software, but if this is your go-to example, I can't help but doubt.

 

[fortheus]

Cook is a great CEO, and at the same time is setting Apple on the same course to obscurity as Sony & HP before it.

He's maximizes profits by continuing to sell outdated models and re-packaging others (iPhone 5C.) He won over people by apologizing for Maps and donating to charities. He's aggressively expanding into new markets. You really couldn't ask for a better bean counter.

But all that isn't what made Apple the company I used to admire. I appreciated a simplified product lineup rather than selling anything it could still churn out (like every other corporation.) I was won over by hardware and software that not only looked good with attention to detail, but "just worked." And above all, I respected a company that wasn't out to be the biggest, but the best. They didn't listen to shareholders because they didn't have to: What they did was great and didn't need advice.

Instead, software and hardware are being rushed into mass production without proper testing. Attention to detail is gone. And Cook's obsession with China shows he hasn't gotten a clue from the last three decades of Corporate America failure in the worlds most populous nation.

My favorite lie out of the entire post-Jobs era: "Steve left us five years of product roadmap before he passed on." What a load of nonsense, perfectly crafted to calm stock prices. There is no roadmap. They don't have a clue what the "next big thing" is. And to be perfectly honest, not a soul in Apple's boardroom cares.

And why should they? The billions keep pouring in and they'll all be long gone by the time the revenues dry up.

I think through this reflection, I understand now why Apple, Sony & HP were most successful under their founders. If corporations were people, we'd classify most of their actions as psychotic. But if there's a "human" touch, from a leader that truly cares about their company, people see it in their products and recognize that quality. It resonates with them. And that's what made Steve so special.

This! software bugs keep coming in their iOS and Mac OS lines. They should forget that it should just works!

Now I feel they're greedy and rushing software/hardware update without proper testing. Especially in mac lines. Firmware issue is big

 

[DanielSw]

Collaboration is a good thing if it leads to innovation. However, when collaboration leads to a disaster like iOS 7's hopping on the flat design bandwagon, it is not a good thing. I thought Apple was above acting like teenaged girls by mindlessly following fashionable trends, but I was wrong. Windows 8 with it's flat design proved itself to be a dud. Then Google and Yahoo follow Microsoft's failed lead by implementing flat design. Then Apple jumps on the flat design bandwagon.

From the very first iPhone up until iOS 6, Apple's use of skeuomorphism was innovation. It made the most of Apple's industry-leading high-resolution Retina display. Skeuomorphism made the unfamiliar familiar, and made products more user friendly, even for non-tech savvy people.

For anyone who supports flat design and opposes skeuomorphism, I challenge you to answer this: If you could only chose one of those (flat design or skeuomorphic design) taken to its extreme, which would you choose? Keep in mind that skeuomorphic design taken to its extreme would result in something similar to iOS 6, whereas flat design taken to its extreme would be a command prompt interface with no GUI.

Get off your silly soap box.

I know I'm wasting my words on someone who spells "its" "it's". But I'm in a good mood, so I'll explain it to you, anyway.

The whole idea behind iOS 7's design (which ISN'T FLAT!) is to get the interface more out of the way of the content, as well as to provide more consistency of appearance over the whole system.

iOS 7's design therefore fits better with Apple's overall design philosophy of making computers easy to understand and easy to use, to the point of the machine itself "disappearing" so that the information the users create and/or consume is more readily accessible.

So move on. Your rants will be ignored.

 

[joshdammit]

I often wonder why Scott Forstall is bashed on this site. He clearly contributed very much to Apple's success. Ive is a hardware guy. Cook is an operations guy. Apple needs a software guy.

I don't understand why he was fired. As to the nonsense about collaboration, Steve talked of wonderful arguments. Said the best ideas had to win. Everybody contributes.

It's unfortunate that software is now in the hands of an excellent hardware designer. Ive is often bashed here too. Software is not his thing.

It's our loss that nobody is at the helm in software. Giving it away free does not make up for quality. I had no problems paying for good software.

You might get that wish when Apple announces iWork Pro! Featuring a bunch of the features that were removed from '09! And maybe two or three new ones. Just $19.99 each!

I figure I'm too easy on Apple on these forums, so I might throw a little bashing in to be fair.

----------

This! software bugs keep coming in their iOS and Mac OS lines. They should forget that it should just works!

Now I feel they're greedy and rushing software/hardware update without proper testing. Especially in mac lines. Firmware issue is big

Regarding iWork and Mavericks, rushing out free software isn't exactly greedy. Poorly thought, sure, but there's not really a lot of "greed" behind jumping the gun in giving free stuff out to people. Unless somebody at Apple presented the idea that giving away iWork will somehow cause a bunch of people to go buy iMacs. (iLife and the latest OS X was already free to new Macs, of course.)

 

[iChrist]

Ridiculous. Why are you bashing Forstall??? The man probably did more than anyone developing OS X, ditto the design of the iPhone (remember, Fadell's idea was to base the iPhone of off the iPod.).. Not only was the basic concept his, he probably did more to develop and port OS X into iOS and develop the original SDK.

So he couldn't get along with Ive - so what, I probably wouldn't get along with someone who constantly pushes for form over function (and I would guess there are a lot of technical types who would agree)....

Above all, he is probably the closest thing to a "Steve Clone" than anyone else in the company and it was reported on several financial sites back in the early 2000's that Forstall was actually Jobs' choice as his successor (Although he knew the board would never agree)...

Scott Forstall is a genius and has done more in the last 10 years to make Apple's Operating systems what they are today - - no one, with the exception of early work by Tevanian has done more.... And trust me, as the years go by, Apple will feel Forstall's absence. We're already beginning to feel it in the Playschool os known as iOS 7.

Your insults are beyond childish, they are downright silly. Try having a little respect for a person who does more than smile, throw around a bunch of "feel good speak", and designs "magical and sexy" Cases......

Wow. Look, I didn't say Forstall was worse than Jonny I've. Jonny I've can't even appear in person, he only shows up in these videos that are becoming more and more a parody of themselves. I feel Jony lucked into his position while Forstall earned it...

But that's besides the point. Whatever Forstall did before iOS2, that's great. Fine. But to create something great and then allow others to eat your lunch the next couple years? What happened between iOS2 and 6?? Poorly implemented multitasking, folders with limited capacity, and uhhh. Anyone? Oh yeah, Maps.

You're only as good as your last game. I don't care what Forstall did way back when. It doesn't earn a 4 year free pass.

 

[Bibbler]

Wow. Look, I didn't say Forstall was worse than Jonny I've. Jonny I've can't even appear in person, he only shows up in these videos that are becoming more and more a parody of themselves. I feel Jony lucked into his position while Forstall earned it...

But that's besides the point. Whatever Forstall did before iOS2, that's great. Fine. But to create something great and then allow others to eat your lunch the next couple years? What happened between iOS2 and 6?? Poorly implemented multitasking, folders with limited capacity, and uhhh. Anyone? Oh yeah, Maps.

You're only as good as your last game. I don't care what Forstall did way back when. It doesn't earn a 4 year free pass.

First of all, to advance the OS (iOS), he had to wait for the hardware to catchup with what he wanted to implement. True Multitasking would have sucked royally on older iPhone hardware. You want to talk about lag, you would of seen it.

Maps??? I blame that one on Jobs. It's a piece of software that wasn't necessary as Google Maps is a fine program, most likely the best of it's kind of the planet. Apple Maps was, IMO, not only unnecessary but rushed into development and released when it was still 1/2 baked. But, again, why even have it. Oh yeah, to be a piece in Jobs' silly "war" with Google...

 

[joshdammit]

Wow. Look, I didn't say Forstall was worse than Jonny I've. Jonny I've can't even appear in person, he only shows up in these videos that are becoming more and more a parody of themselves. I feel Jony lucked into his position while Forstall earned it...

But that's besides the point. Whatever Forstall did before iOS2, that's great. Fine. But to create something great and then allow others to eat your lunch the next couple years? What happened between iOS2 and 6?? Poorly implemented multitasking, folders with limited capacity, and uhhh. Anyone? Oh yeah, Maps.

You're only as good as your last game. I don't care what Forstall did way back when. It doesn't earn a 4 year free pass.

Ha, I like this guy. Why CAN'T Ive show up once in a while, anyway? I don't know much of anything about him personally other than he's British and he loves himself a deep V-neck. So assuming he's still living in England, um, fly to the US a few times a year? I realize the flight is hell, but bring one of those impeccable iPad Airs he blathered on about in the commercial.

I still can't help but wonder why it took so long to implement folders and wallpaper. Multitasking? Okay, fair enough. I had enough Android phones before my first iPhone to know that I hate having to manage that crap all of the time to prevent my battery from wallowing in its own self-pity in my pocket all day long. I'm glad they took their time with that. But wallpaper? The iPhone 3G could display images whenever needed, including on the lock screen, just not with home screen icons in front of it?

Ive isn't perfect, and as much as I praise iOS 7 it isn't perfect, either. But that poor guy has become the new whipping boy for the angry iPhone fans out there. Next to Tim Cook, of course.

----------

First of all, to advance the OS (iOS), he had to wait for the hardware to catchup with what he wanted to implement. True Multitasking would have sucked royally on older iPhone hardware. You want to talk about lag, you would of seen it.

Maps??? I blame that one on Jobs. It's a piece of software that wasn't necessary as Google Maps is a fine program, most likely the best of it's kind of the planet. Apple Maps was, IMO, not only unnecessary but rushed into development and released when it was still 1/2 baked. But, again, why even have it. Oh yeah, to be a piece in Jobs' silly "war" with Google...

Jobs died long before iOS 6 came out... although I accept that it's possible he might've been around during the early stages of development.

Apple wanted turn-by-turn navigation in Maps in iOS 6. They asked Google to allow them access to that aspect of Google Maps, and Google said absolutely not. So Apple decided not to re-up with Google, made their own Maps program, and it was, well... you know.

Next thing we know, Google Maps comes out with a new iOS app, says "Now it has turn-by-turn navigation! Weeeee!" and Tim Cook writes a public letter of apology and recommends people download Google Maps in the mean time.

Well played, Google.

 

[Logic368]

Unlike a lot of you, I don't think Tim is really doing that bad of a job. Sure, the lineup of products could use some simplification, but I think the main problem is that Apple is so advanced that a lot of the technologies in use by its newest products can't be made fast enough (touch ID, mini retina, etc.) We've all been waiting for an IGZO laptop for months now, but it'll probably be next year at the earliest before we see the MacBooks get IGZO. Production at this level of quality and volume is really hard to sustain, and so in effect, Apple is actually slowed by its own size. It simply can't move as fast as it used to; it's almost like an elephant. I think Tim actually understands that for Apple to become as nimble as it once was, it has to become smaller again.

Regarding buggy software, that's one thing that also needs to improve; there definitely does have to be more thorough testing, and the fact of the matter is that iOS 7 is way more advanced than the iOSes from a few years ago, and when something becomes more advanced, it becomes much more likely for it to have bugs.

Regarding Ive's designs, I have to say that I'm still an incredible fan of his hardware designs. Those designs are incredible because they look way better in real life vs the static images on the website. The way the surfaces of the devices reflects light at different angles is mesmerizing. I think Ive does understand the importance of design as being something that is experienced from many angles, and that's evident in iOS 7 as well. Probably the only big problem I have with iOS 7 is that any "natural" wallpaper looks incredibly jarring against the icons. I actually love the icons within themselves, but they make the wallpaper look out of place (I think that's why the first iPhone didn't come with any wallpapers. They don't work with the rounded square icons).

I have great faith in the entire team at Apple, and I hope my fellow MacRumors readers realize that transition periods are always difficult.

 

[SusanK]

Maps??? I blame that one on Jobs. It's a piece of software that wasn't necessary as Google Maps is a fine program, most likely the best of it's kind of the planet. Apple Maps was, IMO, not only unnecessary but rushed into development and released when it was still 1/2 baked. But, again, why even have it. Oh yeah, to be a piece in Jobs' silly "war" with Google...

Steve was dead for about a year when iOS6 and Maps came out. That was on TC's watch. Cook apologized and fired Forstall. Stock went south. Enter Einhorn, Ichan.

Stay tuned.

 

[Bibbler]

Steve was dead for about a year when iOS6 and Maps came out. That was on TC's watch. Cook apologized and fired Forstall. Stock went south. Enter Einhorn, Ichan.

Stay tuned.

So let me get this straight. You believe that Cook gave the order to replace Google Maps with Maps, and think it's development time was less than a year????

 

[iChrist]

First of all, to advance the OS (iOS), he had to wait for the hardware to catchup with what he wanted to implement. True Multitasking would have sucked royally on older iPhone hardware. You want to talk about lag, you would of seen it.

Maps??? I blame that one on Jobs. It's a piece of software that wasn't necessary as Google Maps is a fine program, most likely the best of it's kind of the planet. Apple Maps was, IMO, not only unnecessary but rushed into development and released when it was still 1/2 baked. But, again, why even have it. Oh yeah, to be a piece in Jobs' silly "war" with Google...

Ok. So according to you:

Forstall > Jobs > Cook > Ive > ... who else, Calvin Johnson maybe. Or Wayne Gretzky.

As evidenced by... Forstall getting approximately zero interest from anyone else for an executive position. How long you think Jobs, Cook, or Ive would last on the open market??

 

[Bibbler]

Ok. So according to you:

Forstall > Jobs > Cook > Ive > ... who else, Calvin Johnson maybe. Or Wayne Gretzky.

As evidenced by... Forstall getting approximately zero interest from anyone else for an executive position. How long you think Jobs, Cook, or Ive would last on the open market??

That post is so nonsensical, childish, and silly I won't even bother to reply. Have a good night.

 

[winston1236]

Collaboration is a good thing if it leads to innovation. However, when collaboration leads to a disaster like iOS 7's hopping on the flat design bandwagon, it is not a good thing. I thought Apple was above acting like teenaged girls by mindlessly following fashionable trends, but I was wrong. Windows 8 with it's flat design proved itself to be a dud. Then Google and Yahoo follow Microsoft's failed lead by implementing flat design. Then Apple jumps on the flat design bandwagon.

From the very first iPhone up until iOS 6, Apple's use of skeuomorphism was innovation. It made the most of Apple's industry-leading high-resolution Retina display. Skeuomorphism made the unfamiliar familiar, and made products more user friendly, even for non-tech savvy people.

For anyone who supports flat design and opposes skeuomorphism, I challenge you to answer this: If you could only chose one of those (flat design or skeuomorphic design) taken to its extreme, which would you choose? Keep in mind that skeuomorphic design taken to its extreme would result in something similar to iOS 6, whereas flat design taken to its extreme would be a command prompt interface with no GUI.

Flat design is in. We got tired or ridiculous 3d logos and drop shadows.

 

[iChrist]

That post is so nonsensical, childish, and silly I won't even bother to reply. Have a good night.

But you did reply... ??

 

[herr_neumann]

I wish Craig Federighi was the official spokesperson of the company. He is the closest thing to Jobs in terms of ability to speak and present.

I think Eddie Cue has the most fun when Tim lets him on stage...

 

[ChrisA]

Apple, like any company large or small, has a need for employees. They offer these positions to qualified people, and they offer a salary and other benefits that they are willing to pay to perform that position. If you want to work there, you take the job and accept the compensation they offered. If not, the door is wide open, and if you think your skills and talents are above what that company is willing pay - - move on.

This is not about Apple - this holds true of any job, anywhere.

The free market works if there are no monopolies. If all the store owners get together and agree to pay only minimum wage then the market fails.

If if they do like Apple, Goolge and others did and agree never to hire one an other's employees then the market fails. Apple is finally going to trial on this last thing. I think they were forced to stop it but now they are likely going to have to pay some one for what they did.

 

[rdlink]

Collaboration is a good thing if it leads to innovation. However, when collaboration leads to a disaster like iOS 7's hopping on the flat design bandwagon, it is not a good thing. I thought Apple was above acting like teenaged girls by mindlessly following fashionable trends, but I was wrong. Windows 8 with it's flat design proved itself to be a dud. Then Google and Yahoo follow Microsoft's failed lead by implementing flat design. Then Apple jumps on the flat design bandwagon.

From the very first iPhone up until iOS 6, Apple's use of skeuomorphism was innovation. It made the most of Apple's industry-leading high-resolution Retina display. Skeuomorphism made the unfamiliar familiar, and made products more user friendly, even for non-tech savvy people.

For anyone who supports flat design and opposes skeuomorphism, I challenge you to answer this: If you could only chose one of those (flat design or skeuomorphic design) taken to its extreme, which would you choose? Keep in mind that skeuomorphic design taken to its extreme would result in something similar to iOS 6, whereas flat design taken to its extreme would be a command prompt interface with no GUI.

Ridiculous argument. Skeumorphic taken to the extreme is something akin to Fischer Price. iOS 6 wasn't there, but that's where it could go taken to the extreme. You need to quit living in the world of black and white, and understand that taste and style has to do with knowing when to say, "enough."

 

[joshdammit]

That post is so nonsensical, childish, and silly I won't even bother to reply. Have a good night.

No more childish than:

So let me get this straight. You believe that Cook gave the order to replace Google Maps with Maps, and think it's development time was less than a year????

He's been engaging you in an adult conversation the entire discussion and you pulled the "Really??? REALLY????" card.

Look at how rushed Maps turned out to be. For all we know it's possible it took about a year to develop, especially since the actual map data is provided by TomTom.
Now, you could've used some of your superior knowledge of software development to explain exactly why it's unlikely that it would take developers only a year to create. But you chose the childish response, and then accused him of doing the same.

So good night indeed.

 

[dumastudetto]

And we're all extremely proud of you Tim!

Apple makes all of us consumers incredibly happy, satisfied and unleashes the kind of productivity never witnessed before.

 

[Vodka]

boring...we need ipad6 news