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Apple CEO Tim Cook today spoke at the virtual Computers, Privacy, and Data Protection conference, condemning the business model of companies like Facebook and emphasizing Apple's commitment to advancing user privacy.
"At a moment of rampant disinformation and conspiracy theories juiced by algorithms, we can no longer turn a blind eye to a theory of technology that says all engagement is good engagement — the longer the better — and all with the goal of collecting as much data as possible," said Cook. "It is long past time to stop pretending that this approach doesn't come with a cost — of polarization, of lost trust and, yes, of violence," he added.
Cook highlighted two recent privacy measures that Apple has taken, including privacy labels in the App Store and App Tracking Transparency, which will require apps to request permission to track users
starting with the next iOS 14, iPadOS 14, and tvOS 14 betas. Apple says the software updates will be released in the early spring.
On an earnings call yesterday, Facebook CEO Mark Zuckerberg said Apple's privacy claims are
often misleading and self serving:Today is Data Privacy Day, and Apple has marked the occasion by sharing "
A Day in the Life of Your Data," an easy-to-understand PDF report that explains how third-party companies track user data across websites and apps, highlights Apple's privacy principles, and provides more details about App Tracking Transparency.
Cook's remarks can be listened to in this YouTube video starting at the 3:50 mark:
A full transcript of Cook's prepared remarks is available below.
Article Link:
Tim Cook Implies That Facebook's Business Model of Maximizing Engagement Leads to Polarization and Violence
