I don't get the whining about the requirement to have an apple product to watch the broadcast. If you don't have an apple product, why do you care?
If you don't have an Apple product and are just looking to see what's going on and what you might expect from your own provider (and lets face it, they all copy each other at least a little bit and I think Apple's as guilty as the rest), you'll soon get all the news between this and a thousand other websites and forums that follow the tech world.
If you don't have an Apple product and you're just looking to find out what Apple's up to so that you can bash them to make yourself feel superior (through a product you didn't make, just bought), you have deeper issues than your ability to watch the broadcast.
You ever thought that Apple would like to expand their user base outside of current Apple users?
It's shortsighted and unacceptable in 2013.