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Tim Cook Might Not Fully Retire After Stepping Down as Apple CEO — Here's Why
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More like: when you get to that kind of a position, you've traded every other aspect of your life to get there.
He probably doesn't have much else.
Safe incremental updates? They transitioned the Mac lineup to Apple Silicon, introduced Vision Pro, and introduced Apple Watch. Sure the majority of updates to existing lineups has not been as fast paced, but it isn’t “just” safe incremental updates by any stretch of the imagination.
So he’ll still push the company to focus on shareholders instead of end users… 😖
Jobs was the visionary, Cook was the “S model” that fine-tuned the machine.
Cook grew services revenue to unprecedented levels, launched Apple Watch, and moved Apple onto its own processor tech (M1 and beyond). He may not have launched the next iPod or iPhone, but Cook has provided the next CEO with a lot of talent, cash, and opportunity.
The next leader will need to be more aligned to the visionary role than the optimizer role (Wright Brothers vs Southwest Airlines)
Cook grew services revenue to unprecedented levels, launched Apple Watch, and moved Apple onto its own processor tech (M1 and beyond). He may not have launched the next iPod or iPhone, but Cook has provided the next CEO with a lot of talent, cash, and opportunity.
The next leader will need to be more aligned to the visionary role than the optimizer role (Wright Brothers vs Southwest Airlines)
Tim please take all your stocks and exit quietly. I have zero issue with him sitting on the board after a break but not chairman. Good or bad, the new leadership needs to lead without restriction.
The board will probably want him on as chairman so they can keep getting massive returns but the company and apple loyal will want a fresh break and new ideas.
The board will probably want him on as chairman so they can keep getting massive returns but the company and apple loyal will want a fresh break and new ideas.
Basically you have this ship, Cook plugged the hole in the bottom but it's slightly off course. So now John Ternus will correct course whilst Cook remains on board to keep an eye on the small stream of water that's starting to creep in below deck. Jony Ive will be hired as a consultant to design a glass sphere to temporarily plug that hole. It's the kind of adventure the MacRumors forums have been asking for.
Ah, some interesting developments, will be interesting to watch, keep popcorn supply steady
Also, if Apple has really left this vacuum of innovation in the industry, if they were truly innovating daily in 2010 and barely moving five years later as the posters want us to believe…
Where is the companies that have stepped up? There is no rule that says that Apple is the only company that can innovate, so… Where is everyone else at?
Because as far as I can tell, the products Samsung made in 2011 and the products they make today are just as incrementally different as Apple’s.
Same goes for Google and LG and Motorola and all of the other tech companies who make hardware.
And I just know someone is going to say “Open AI”, A company that famously, very famously, doesn’t make hardware, wants to make hardware, and is struggling to make hardware. Meanwhile, apples number one business? Making hardware.
See what Gruber wrote on this:
"I absolutely love the idea of Cook’s successor being a product person like Ternus, and Ternus is young enough — 50, the same age Cook was in 2011 when he took the reins from Steve Jobs — to hold the job for a long stretch. Ternus took over iPhone hardware engineering in 2020, and was promoted to senior vice president of hardware engineering in January 2021, when Dan Riccio stepped aside. Apple’s hardware, across all product lines and including silicon, has been exemplary under Ternus’s leadership. And Ternus clearly loves and understands the Mac.
I would also bet that Cook moves into the role of executive chairman, and will still play a significant, if not leading, role for the company when it comes to domestic and international politics. Especially with regard to Trump."
I can see certainly see him being kept busy in a chairman role while bringing in some fresh thinking at CEO level.
And most importantly they need to continue the ethos of Apple. Regardless of if you like Cook or not, since Steve left and then Ive, the products continue to look and feel like Apple products. There's nothing similar or close. That attention to design NEEDs to remain, it needs to be through the entire corporation. There always needs to be an element of form over function with Apple, it's what makes Apple different to everyone else.
I think unfortunately we've seen that drifting to more pragmatic products in the last few years. I'm not a fan of the current MacBook Pro form-function and the iPhone increasing moves away from something Jobs would approve of to cater for more and more things.
But over all it's still miles away from the design ethos and style of any other company. I love that Apple is still willing to do niche products too. For being a numbers man in Cook they've still be willing to donate an extraordinary amount of time and effort to niche products that when they make billions from an iPhone other companies wouldn't have bothered with. The AVP, the AirPods Max, The Mac Pro, other form factors of iPhone etc - and even the very niche products like the Apple design book and now the ISSAY MIYAKE sock (although that's their products not Apple's despite what social media likes to go on about). It makes me happy to see a company the size of Apple still willing to partake in these things
I don't agree with Gruber on this to be honest. I think the last 4 years have seen some of the least "Apple like" design decisions despite still being well made products.
I think there's a lot Jobs would have ruled out on the last few years iPhones, the latest MacBook Pro line and the Apple Vision Pro.
I also think doing a folding phone is a bad idea for Apple and the rumours of putting a touch screen on a Mac are horrific. We're slowly seeing everything that shouldn't be Apple happen to fit in. I liked it when Jobs was unapologetically stubborn, told you thinks were crap and refused to budge on them. Now it feels like we've got designs by committee.
What ? Don't forget about the sock they just released.
Interesting, so he’ll be there for some advisor role, that’s cool, he has a ton of experience leading Appl. Who knows all the stories and stories of him resolving issues (sure maybe even causing a few) and dealing with everyone from factory worker to board member to R& D etc. he always struck me as a calm likeable guy, I’m sure Steve The Wunderkid Jobs loved this about him, his California laidback vibe despite being from where?…Alabama? I know cookie atttended Puke I mean duke….but yeah, no Apple behind the scenes stories must be awesome, Apple is so legendary and awesome, thanks Steve (the best!) and thanks Mr. Cook!
Who’s next up?
Tune in next time on!….
The Apple Walled In Garden (Unless You Don’t Change Safari Search Engine Etc.)
LOL like the villain at the end of the movie, keeps coming back for more ($$$) haha
nah srsly, I love me some Cookie, he cracks me up! The heavy monetization..eh…but at the end of the day, I love me some Mr. Cook. Please don’t delete my cloud filez, thankxz, bro! : )
Who’s next up?
Tune in next time on!….
The Apple Walled In Garden (Unless You Don’t Change Safari Search Engine Etc.)
LOL like the villain at the end of the movie, keeps coming back for more ($$$) haha
nah srsly, I love me some Cookie, he cracks me up! The heavy monetization..eh…but at the end of the day, I love me some Mr. Cook. Please don’t delete my cloud filez, thankxz, bro! : )
Interesting, I think the MacBook line is the best in years. We’re finally back to having real ports.
Touch screen doesn’t bother me, but I wouldn’t use it. I see several residents younger than me try to touch screens all day long at work, that are not touch…and are annoyed that it isn’t.
AVP is straight-up nonsense.
I hope you don’t think that old UI looks good, because it doesn’t. It’s a lot of clutter. Gray text/button on gray window backgrounds is harder to read especially for colorblind people. There is no consistency with the icons in the dock, they all look like they were designed by different companies (I know a few of them are).
Makes sense. It’ll provide the new CEO a little bit more cushion if Tim is sitting on the board. Keeps confidence and face with shareholders.
If Steve was alive after he handed power over to Tim, he would have likely been in the same position himself. He was initially on the board before he passed too.
If Steve was alive after he handed power over to Tim, he would have likely been in the same position himself. He was initially on the board before he passed too.
Also BabyBoii, on the AVP, which is the biggest boundary pushing device Apple has made in quite a while, a device that has literally been described in reviews as magical to use in how well it works:
Attachments
Apple has always been a for profit company, not a charity. Steve had the ability to make you feel good about parting with dollars, Tim isn’t the same way just different about it.
The guy who buys already existing companies like Tesla or Space X with daddys money and pretends to be the founder and brain behind all of it??? LOL! Letting him do the design of the Cybertruck instead of the actual designers is why it looks like the way it looks. It's like letting Homer Simpson design a car. This dude would destroy Apple from within.
Steve Jobs was briefly Chairman of the Board before he died.
It makes sense that he'll work at least until age 67 to receive the full Social Security benefit amount. 😉