Apple CEO Tim Cook to Appear on NBC Nightly News Tonight

[MacRumors]

Apple CEO Tim Cook will appear in an interview with NBC's Lester Holt on this evening's NBC Nightly News broadcast, NBC unveiled in a tweet this afternoon.

One of the topics of discussion will include Russia's use of social media to interfere with the 2016 presidential election. In a teaser clip airing ahead of the interview, Cook says the use of social media to spread fake news and manipulate people is a major problem.

"I don't believe that the big issue are ads from foreign government. I believe that's like .1 percent of the issue," Cook told NBC Nightly News anchor Lester Holt in an exclusive interview airing Wednesday night.

"The bigger issue is that some of these tools are used to divide people, to manipulate people, to get fake news to people in broad numbers, and so, to influence their thinking," Cook said. "And this, to me, is the No. 1 through 10 issue."

Cook's commentary on Russia comes just after representatives from Facebook, Twitter, and Google testified before congress over what role Russian interference on social media networks may have played in the election. On Facebook alone, an estimated 126 million Americans viewed Russian-backed ad content during the campaign.

TONIGHT: Apple CEO Tim Cook sits down with @LesterHoltNBC to weigh in on Russian use of social media to meddle in the 2016 election. pic.twitter.com/UJLjZDUZbq - NBC Nightly News (@NBCNightlyNews) November 1, 2017

During the testimony, execs from the three social networks faced tough questions and were lambasted for not doing more to prevent Russia from taking advantage of social media to spread misinformation.

Another topic of conversation will include US tax reform, with Cook telling Holt that tax reform is sorely needed and "should have been fixed years ago."

JUST IN: Apple CEO Tim Cook tells @NBCNightlyNews exclusively that the U.S. should reform the tax code now. https://t.co/CGk1Gcihbw pic.twitter.com/vrzUKPNfdI - CNBC Now (@CNBCnow) November 1, 2017

NBC Nightly News premieres at 6:30 p.m. eastern time in the United States.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Article Link: Apple CEO Tim Cook to Appear on NBC Nightly News Tonight

 

[Cosmosent]

Apple is clearly worried about how the iPhone X sales may play out.

 

[busyscott]

Will be interesting to hear Cook’s take on tax reform. He’s very liberal in his political views, but has a fiduciary responsibility to his company to turn a profit. Those seem to be competing ideology’s.

 

[Zaft]

Apple is clearly worried about how the iPhone X sales may play out.

Its sold out for 5-6 weeks, I doubt they are worried..

 

[obeygiant]

They should have more comfortable chairs to sit in during the interview.

 

[Apple Corps]

Apple is clearly worried about how the iPhone X sales may play out.

Perhaps that is more clear to you than to others.....

 

[WatchFromAfar]

Its sold out for 5-6 weeks, I doubt they are worried..

Depends how many they made I guess

 

[Steve686]

ALL media sources manipulate or influence your decisions. It’s a tug of war.

 

[gnipgnop]

Will be interesting to hear Cook’s take on tax reform. He’s very liberal in his political views, but has a fiduciary responsibility to his company to turn a profit. Those seem to be competing ideology’s.

Not really. No one should ever expect private sector leaders to act like they're public servants when it comes to their business. However, the actual public servants shouldn't be acting like they're little more than an extension of the private sector either. That's how you end up with a largely feudal society with some democracy window dressing.

 

[RickInHouston]

Eek. He's starting to look a little like Ellen Degeneres' older brother.

 

[convergent]

Is this guy going to ever stop being a political hack and just run his company?

 

[Rocko99991]

Social media spreading fake news? How about major networks...

 

[robeddie]

I'm glad the media keeps doing stories about how the influence of Russia helped elect our idiot president to office. Though of course, said idiot president will call anything negative about him 'fake news'.

 

[kildraik]

I’m always unenthusiastic about hearing him speak publicly, but he’s generally a good listen. Will check this out after it airs. Good late-night-snacking viewing, especially while hitting refresh on UPS mindlessly, hoping the premium junk I bought from him will magically show up.

 

[webbuzz]

I'm glad the media keeps doing stories about how the influence of Russia helped elect our idiot president to office. Though of course, said idiot president will of course call anything negative about him 'fake news'.

It's almost like Russia influenced the other idiot to skip campaigning in Wisconsin.

 

[ericgtr12]

Will be interesting to hear Cook’s take on tax reform. He’s very liberal in his political views, but has a fiduciary responsibility to his company to turn a profit. Those seem to be competing ideology’s.

Socially Liberal but fiscally Conservative, pretty common these days.

 

[Plutonius]

I'm sure they will ask him some difficult questions . /S

 

[TheShadowKnows!]

Not really. No one should ever expect private sector leaders to act like they're public servants when it comes to their business. However, the actual public servants shouldn't be acting like they're little more than an extension of the private sector either. That's how you end up with a largely feudal society with some democracy window dressing.

My opinion: Social responsibility and good business practices are not mutually exclusive. Treat the work force with respect and they will return in performance many fold.

Seems simple enough, but only few corporations act that way, although they do love telling different.

Just my opinion.

 

[scrapesleon]

is Tim running for presidency in politics

 

[DevinNj]

"You're worth half a billion, pull up a STOOL" A pos one at that. Really?

 

[Mike MA]

Apple is clearly worried about how the iPhone X sales may play out.

If so they should have sent Craig.

 

[anubis1980]

He really looks a lot like Paul O’grady nowadays

 

[fairuz]

Will be interesting to hear Cook’s take on tax reform. He’s very liberal in his political views, but has a fiduciary responsibility to his company to turn a profit. Those seem to be competing ideology’s.

There's nothing self-contradictory about supporting the free market AND gay marriage.

 

[Rogifan]

This is so stupid. People are going to gravitate to news and information that confirms their biases. And with everyone having easy access to the internet and social media platforms it’s very easy to cultivate news feeds and become part of groups that tell you what you want to hear. There’s nothing congress or social media companies can do about people believing what they want to believe and coming to the conclusions the want to come to.
[doublepost=1509568462][/doublepost]

Eek. He's starting to look a little like Ellen Degeneres' older brother.

 

[hasanahmad]

Depends how many they made I guess

Reports suggest 12 million for launch day alone
meanwhile Samsung S8 from April to August SHIPPED (not sold) 20 Million
Backlog for iPhone X is till December 14th

Now you can imagine who is selling more phones this year despite launching in November