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Apple didn't discount anything. Some retailers did, a MASSIVE three percent discount that they offer after every product launch.
Apple usually has to approve these discounts as not to compete against themselves and their own products for a sale. The margins on these items are already single digit points.
 
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And here I am working a lot and will never see even $1million in my life or the next. Sigh. So jealous.

That said, I hope he donates half of those to Mother Earth or she will be pissed!
 
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The rats are leaving the sinking ship...
"Cook still owns nearly 3.3 million shares of Apple following the sale, the filing indicates."
So he's sold about 60 percent of his Apple shares over the past 2 years.

3,279,726 shares held on 8/20/2021 + 5,040,00 new shares granted


He had 8,319,726 shares on 8/24/2021
 
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Man, it's a good thing he has another 3 MIL units.

I just don't know how a man could live on only $40M in these trying times.
 
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I recall how Steve Jobs famously took just $1 a year as his salary. His pay was company stock. So the better the company did, the more he made. If only all companies operated that way.
Steve made money of the NeXT sale and he was making money from running Pixar; plus shares in both Pixar and Apple were making him money. He crossed into the ultra wealthy status before he died. I don’t disagree, but some companies will put the CEO at $50,000 per year, but they’ll greedily funnel profits into buybacks so they can make a bigger return. That’s not what’s going on with Cook and Apple does operate differently (along with Nintendo) than their competitors and partners.
 
"selling 511,000 shares of Apple stock that he received as part of a performance-based award"

He is selling shares he got as part of an award because he or his financial advisors are smart. Don't put all your eggs in 1 basket.

It has nothing to do with him being scared of the future of Apple.

He also might have to sell them to pay off a massive tax bill.
 
He earned it. As innovative and great a CEO as Steve Jobs was Tim was handed the keys and kept the momentum going taking apples worth to heights no one imagined. Wasn't Apple the first US company to hit 1 Trillion in market value just as Steve passed away? And then Tim has guided it to 3 trillion! Amazing!

But the truth is he does need some cash to buy a Vision Pro so you can see why he did this.....
 
Apple usually has to approve these discounts as not to compete against themselves and their own products for a sale. The margins on these items are already single digit points.
Are you just going to continue to ignore the part where I said EVERY product launch is followed by these tiny discounts? Are you saying every Apple product is a failure?
 
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…. and my Apple Care replacement device has not been shipped for 11 days ….
 
Tim Cook is one of the least innovative CEOs for one of the most innovative companies in the world. I think Steve Jobs knew he made a mistake, but it was too late. It’s amazing. The board has not brought in someone more able for this type of company. Apple has become the follower instead of the leader in, home computing and cellular technology
One of the most innovative companies? I haven't seen some real innovation coming in years. For real innovation you have to look elsewhere these days. New innovative iMac 27 inch??? Wouldn't be that hard to launch something similar the same time the new smaller iMac came out with a bigger screen. I can't look into the future or the famous (stuck in the) Apple pipeline, but I'm afraid that when finally a new 27 inch or bigger iMac comes out, it wil be the same as the smaller one. Except bigger and way more expensive than the one it will be replacing. And how about a new iPhone SE? It's an embarrassment. Can't believe people or businesses are still buying the SE. It isn't competitive in any way. Maybe my expectations are too high for the richest company on earth to update their whole product line up to a compelling one. I also expected that they would be able to stay ahead of the competition with their own chipsets... but history is repeating itself I guess.

I also had high hopes when they went into the streaming business with Apple TV and got a three month free watching period when I bought my MacBook Air. There are some good movies and shows, but after three months I'm not renewing my subscription. It's way too expensive for the content you get online and by that not worth it.
 
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I wonder how much he would have made if Apple didn't 'nickle and dime' us with everything they make? ($19 Polishing Cloth...I'm looking at you!)

Anyone know how many shares Steve Job's family still has and when Tim Apple might retire?
 
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