Tim Cook Performance Review 2014 It is time for end of year performance reviews. Based on the billions of dollars we have committed to Apple products; we should evaluate Apples commitment to us. How better than to review the performance of the person most responsible for Apples performance in 2014. My rating is that Tim has made great strides as a Community Organizer. This is Tims strength. While his predecessor primarily used technology to change culture; Cook is using the Apple brand name and economic power to change culture by supporting causes the board of directors believes will provide economic benefits beyond the current technology consumer. This may result in opening new monetary avenues for the company outside of the technology world. The area for improvement for Cook is technological leadership. Technological leadership is the Steve Jobs Legacy. And as such it is Apple. Tim appears to be more fashion oriented. He has assembled a design team that also seems more focused on fashion; perhaps even more so than design. Tims fashion focus may ultimately result in the Apple culture placing image before technology. This is a huge risk for Cook and ultimately Apple itself. Case in point is the iWatch. This merger of fashion and technology might be the next step in consumer technology. Or it might be the last step in consumer technology. Will fashion and technology be the wave of the future? Time will tell. Until then; how do you rate Tims 2014 performance?