Tim Cook Says Apple Products 'Change the World' and Aren't Priced Just 'For the Rich'

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Sep 11, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple has ranked third on Fortune's annual list of companies that "change the world" based on the social impact of their core businesses, and CEO Tim Cook sat down for a related interview with executive editor Adam Lashinsky.


    Cook agreed that Apple has changed the world, primarily through its products, which simply enable people to accomplish more.
    He added that Apple has also changed the world through environmentalism, education, and advocacy for human rights, privacy, and philanthropy.

    When asked why Apple doesn't run a charitable foundation, Cook said having a "separate thing" with a separate board of directors "wouldn't be Apple."
    Cook mentioned Apple's free Swift Playgrounds curriculum as an example of how its products enable people to learn and create.
    Those people who learn to code may eventually become developers. Cook reiterated that the App Store economy supports millions of jobs.

    Cook later disagreed with Lashinsky's opinion that Apple's business strategy is to "make premium-priced, high-margin, high-end products."
    Cook also hinted that Apple has "much more" to accomplish in the health-related area, and hinted at future products or services to come.
    Full Interview: Tim Cook on How Apple Champions the Environment, Education, and Health Care via Fortune

    Article Link: Tim Cook Says Apple Products 'Change the World' and Aren't Priced Just 'For the Rich'
  2. Appleaker macrumors 68000

    Jun 13, 2016
  3. UL2RA macrumors 6502


    May 7, 2017
    Why does Apple always make stupid statements like this when their ridiculous prices are questioned? Phil responded with something along the lines of we're paying for the experience, not the product. Whatever that means.
  4. RickInHouston, Sep 11, 2017
    Last edited by a moderator: Sep 11, 2017

    RickInHouston macrumors 6502a

    May 14, 2014
  5. AndyK macrumors 65816


    Jan 10, 2008
    I think he underestimates how many people buy an iPhone on a monthly plan from their carrier and if they didn't have that option they'd not have one at all.
  6. Relentless Power macrumors G5

    Relentless Power

    Jul 12, 2016
    I agree with Cook. The iPhone experiences changes the way we use our devices and iOS is simplistic, fluid and intuitive. And the iPhone has a lineup that offers something for everybody. Not everybody has to purchase a $1000 iPhone if they don't desire.
  7. Jakewilk macrumors member

    Jul 21, 2014
    Yeah, I mean, that’s why they keep the Mac mini around and up-to-date, right?
  8. jimbobb24 macrumors 6502a

    Jun 6, 2005
    I am not rich relative to other Americans. I own Apple products. They are not for the rich. QED.

    I am very rich relative to the rest of the world. I own Apple products. They are for the rich. QED.
  9. RCS31 macrumors regular

    Jun 28, 2013
    Considering that IBM switched their employee's computer lineup to Macs because it was cheaper in the long run, I can't fault Cook for saying this.
  10. TMRJIJ macrumors 68020


    Dec 12, 2011
    South Carolina, United States
    That predicted iPhone 8 price begs to differ. Hope it blows us away enough to sign into another mobile contract
  11. mimue88 macrumors newbie


    Aug 20, 2016
    Zürich, Switzerland
    an iPhone for MORE than 1000$ isn't for the rich... ok
  12. BootsWalking macrumors 6502a

    Feb 1, 2014
    Cook is right, poor people get to experience Apple products as well since Apple's furious pace of planned obsolescence allows poor countries to receive a prodigious supply of older Apple products to add to their toxic waste sites.
  13. DaveWotzit macrumors member


    Jul 12, 2014
    From the UK the Isle of winning at sports *NOT*
    Not priced for the rich . . . but it helps; especially in the UK!
  14. HardRain macrumors regular

    Mar 31, 2012
    I recently travelled overseas and visit what many would consider poor countries. But then I saw all the people happily using their iPhones, iPads and even Mac Pro's even though they haven't been updated for so long, they still enjoyed using them. So anyway, I thought well here it is, the proof that Apple isn't just for the rich! I mean these people barely had enough to eat or proper housing, but well that didn't stop their love for Apple products!
  15. HallStevenson macrumors 6502


    May 1, 2012
    OMG !! I think this means that the leaks indicating the new phone will be $1000 (US) or close were a trick !! They'll end up being in the $500-700 range instead after all !! :rolleyes:
  16. Chupa Chupa macrumors G5

    Chupa Chupa

    Jul 16, 2002
    Not priced for the rich, just to make middle class people poor. :D
  17. Paradoxally macrumors 65816

    Feb 4, 2011
    If there is an appropriate place to use the "fake news" slogan, this is it. What a lot of bull...fake news.
  18. Solomani macrumors 68030


    Sep 25, 2012
    Alberto, Canado
  19. ACST macrumors member

    Sep 5, 2016
    With free applecare+, Apple Music, 2GB data and Airpods obviously. :p
  20. Murphintosh macrumors newbie


    Jun 28, 2013
    St. Louis, MO
    I'm quite sure you meant to say simple.
  21. btrach144 macrumors 65816


    Aug 28, 2015
    Tim is out of touch with the average family household then.
  22. Jimmy James macrumors 68040

    Oct 26, 2008
    Five years ago I could get a decent Apple laptop with 500GB HD for a reasonable amount of money. Even upgrade memory further without much cost.

    Now, I do feel like I need to be "moneyed" to get the same spec. And because I'm now locked in to that spec I need to further anticipate my needs in advance.
  23. jonnysods macrumors 601


    Sep 20, 2006
    There & Back Again
  24. bladerunner2000 macrumors 68000


    Jun 12, 2015
    Because Apple is ripe with narcissism.
  25. HardRain macrumors regular

    Mar 31, 2012
    Tim is right, they aren't just for the rich, they are also for the 'heavily in debt'.

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