Tim Cook Says Apple Will 'Break New Ground' in Generative AI

[MacRumors]

Apple today held its annual shareholders meeting, and during the event, Apple CEO Tim Cook once again commented on Apple's AI plans. Cook said that the company will "break new ground" in generative AI in 2024. "We believe it will unlock transformative opportunities for our users," said Cook.

Cook has made several statements on Apple's artificial intelligence ambitions in recent months. Back in November, he said that Apple was "investing quite a bit" in AI, and in February, he said that the company was spending a "tremendous amount of time and effort" on AI, with more details to come later in the year.

Multiple rumors have said that Apple will add new generative AI features in iOS 18, with plans to use AI to boost the capabilities of many of the built-in iOS apps.

Aside from Cook's comments on AI, the shareholder meeting was business as usual. As noted by Bloomberg, shareholders rejected a proposal asking Apple for an AI transparency report with details on whether AI is being used ethically.

Apple's board and executive compensation plans were approved, but no shareholder proposals were accepted. Al Gore and James Bell are set to retire from Apple's board, while former Aerospace Corp. CEO Wanda Austin will join.

Article Link: Tim Cook Says Apple Will 'Break New Ground' in Generative AI

 

[k1121j]

I won’t be excited till I see it. A new color is “Magical” for goodness sake soooooo “breaking new ground” isn’t all that exciting tbh.

 

[Think|Different]

Let’s go! Apple has been doing machine learning for years, everything that they put into this will have been well thought out, privacy protected, and probably local. Yes, Siri will finally get the upgrade it needs. LLMs can actually help her. I hope people don’t think they’re going to get some type of chat style app from Apple though…

 

[Naraxus]

Rofl. More endless platitudes.......

Talk is cheap Tim

 

[Robert.Walter]

A car and better Siri would have satisfied me over more AI.

 

[antiprotest]

It's gonna break something alright

 

[Razorpit]

Ohh! I hope that means AppleMusic will stop playing Christmas tunes 1 out of every 5 songs when I ask Siri to “play my music”.

 

[GrayFlannel]

Rofl. More endless platitudes.......

Talk is cheap Tim

Exactly. He did nothing but use filler words.

 

[nostaws]

I don't know if its possible, but if apple can pull off the same (or better) levels of AI as chatGPT, mid journey, etc, and have some significant level of privacy for a consumer product, that would be a big deal.

 

[Account25476]

They just move around 2000 staff who were working to the apple car project to the generative AI project.

From now to the next WWDC they have 3 months. Let's see what comes out.

 

[jz0309]

Well, what else is he going to say?
Now, convince me that it adds value to my life, cause my current take is that I neither need it nor want genAI…

 

[I7guy]

Rofl. More endless platitudes.......

Talk is cheap Tim

Let’s see if the action matches the words.

 

[Rychiar]

A car and better Siri would have satisfied me over more AI.

Why a car? They know nothing about making vehicles. It would probably lack necessary features and her absurdly overpriced. They have CarPlay. Thats all we need. Better siri is AI🤷‍♂️

 

[ThomasJL]

Tim Cook proves the stereotype about MBA degree holders—that "MBA" stands for "mediocre but arrogant"—to be correct.

 

[vegetassj4]

Tim Apple testing the Vision Pro 2 with AI. Its the most vision we've ever put in a Vision ...

You're gonna love it....resistance is futile

 

[mdriftmeyer]

They just move around 2000 staff who were working to the apple car project to the generative AI project.

From now to the next WWDC they have 3 months. Let's see what comes out.

Apple doesn't move large swaths at once. They've been relocating groups for several years ramping up work in AI. The fact you folks believe they do it as recent as the latest car rumors tells me you're all detached from reality and have no understanding of how large Silicon Valley firms operate.

Apple has been buying and investing in AI start ups ever since the former Google Chief of AI left Google for Apple. His teams have many pots at Apple and have been developing a very large patent portfolio post purchases ever since.

 

[jayducharme]

former Aerospace Corp. CEO Wanda Austin will join

Maybe Apple has abandoned their car to start working on a private jet.

 

[jo-1]

Surprise. Apple can do Software

I was wondering all time what the neural engine would be used for outside of the more or less boring things we already know.

Fun fact - even the old 2018 iPP had a 16 core neural engine with 5 TFlops compare to the 18 in the M3

Looks like many older devices could benefit from any of the new ideas.

On device services would be a huge differentiation to the competition - I am getting a bit excited - its going to get an interesting year.

 

[turbineseaplane]

"here's what I found for you on the web"

-Siri



i.e. Color me skeptical of any Apple claims here

 

[turbineseaplane]

From now to the next WWDC they have 3 months.

They are probably already working on the script for the overproduced "mini feature film" that lacks any of the humanity or warmth or charm the in person, human on stage, keynote openings used to have.

 

[UltimaKilo]

What else are they supposed to say? "Nah, we have fallen behind"

 

[No5tromo]

"Hey Siri when are you gonna catch up with the current AI technology?"
"This is taking longer than usual"

 

[Realityck]

Aside from Cook's comments on AI, the shareholder meeting was business as usual. As noted by Bloomberg, shareholders rejected a proposal asking Apple for an AI transparency report with details on whether AI is being used ethically.

Kinda expected any proposal requesting advanced knowledge from non-technical parties with AI concerns would get shot down because of confidentiality before even any product/software release.

Everyone has to wait for WWDC 2924 for Apple to announce what is next for OS's that might see some increased AI usage compared to 2023's OS's.

The iPhone already uses some AI processing with camera image processing, real time speech translation, and noise reduction on long distance calls for clearer speech. Contextual AI has not been seen yet. Only a few months to find out what will be added and how it will work.

 

[dannyyankou]

Gee lots of negativity this afternoon. At least wait until you see it in action before you make judgements

 

[bigboy29]

I get why people are so sour on the idea and statements like this, but you know what? I am thinking if anyone can make AI seamless and really integrated well... well there is this one company that has the opportunity...