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macrumors bot
Original poster
Apr 12, 2001
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Apple today held its annual shareholders meeting, and during the event, Apple CEO Tim Cook once again commented on Apple's AI plans. Cook said that the company will "break new ground" in generative AI in 2024. "We believe it will unlock transformative opportunities for our users," said Cook.

hey-siri-banner-apple.jpg

Cook has made several statements on Apple's artificial intelligence ambitions in recent months. Back in November, he said that Apple was "investing quite a bit" in AI, and in February, he said that the company was spending a "tremendous amount of time and effort" on AI, with more details to come later in the year.

Multiple rumors have said that Apple will add new generative AI features in iOS 18, with plans to use AI to boost the capabilities of many of the built-in iOS apps.

Aside from Cook's comments on AI, the shareholder meeting was business as usual. As noted by Bloomberg, shareholders rejected a proposal asking Apple for an AI transparency report with details on whether AI is being used ethically.

Apple's board and executive compensation plans were approved, but no shareholder proposals were accepted. Al Gore and James Bell are set to retire from Apple's board, while former Aerospace Corp. CEO Wanda Austin will join.

Article Link: Tim Cook Says Apple Will 'Break New Ground' in Generative AI
 

Think|Different

macrumors 6502
Apr 2, 2021
431
4,318
Let’s go! Apple has been doing machine learning for years, everything that they put into this will have been well thought out, privacy protected, and probably local. Yes, Siri will finally get the upgrade it needs. LLMs can actually help her. I hope people don’t think they’re going to get some type of chat style app from Apple though…
 

mdriftmeyer

macrumors 68040
Feb 2, 2004
3,825
2,003
Pacific Northwest
They just move around 2000 staff who were working to the apple car project to the generative AI project.

From now to the next WWDC they have 3 months. Let's see what comes out.
Apple doesn't move large swaths at once. They've been relocating groups for several years ramping up work in AI. The fact you folks believe they do it as recent as the latest car rumors tells me you're all detached from reality and have no understanding of how large Silicon Valley firms operate.

Apple has been buying and investing in AI start ups ever since the former Google Chief of AI left Google for Apple. His teams have many pots at Apple and have been developing a very large patent portfolio post purchases ever since.
 

jo-1

macrumors regular
May 13, 2023
100
212
Surprise. Apple can do Software :eek:

I was wondering all time what the neural engine would be used for outside of the more or less boring things we already know.

Fun fact - even the old 2018 iPP had a 16 core neural engine with 5 TFlops compare to the 18 in the M3

Looks like many older devices could benefit from any of the new ideas.

On device services would be a huge differentiation to the competition - I am getting a bit excited - its going to get an interesting year.
 

Realityck

macrumors G4
Nov 9, 2015
10,500
15,780
Silicon Valley, CA
Aside from Cook's comments on AI, the shareholder meeting was business as usual. As noted by Bloomberg, shareholders rejected a proposal asking Apple for an AI transparency report with details on whether AI is being used ethically.
Kinda expected any proposal requesting advanced knowledge from non-technical parties with AI concerns would get shot down because of confidentiality before even any product/software release.

Everyone has to wait for WWDC 2924 for Apple to announce what is next for OS's that might see some increased AI usage compared to 2023's OS's.

The iPhone already uses some AI processing with camera image processing, real time speech translation, and noise reduction on long distance calls for clearer speech. Contextual AI has not been seen yet. Only a few months to find out what will be added and how it will work.
 
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