Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster


Tim Cook today told employees he plans to be at Apple "for a long time" in his new role as executive chairman. Cook shared the information in an all-hands meeting detailed by Bloomberg.

tim-cook-macbook-pro.jpeg

"I am healthy. My energy is high, and I plan to be in this role for a long time," said Cook. He said he will support current hardware engineering chief John Ternus in any way necessary when Ternus takes over as CEO, and he plans to continue to offer knowledge and experience whenever it's needed. "Apple will be my top priority," he said. "It's who I am at my core, and I can't imagine it any other way."

Cook is stepping down from his role as Apple CEO, handing the company over to Ternus. Apple announced the upcoming change yesterday, and said that Cook will remain on as executive chairman, where he will "assist with certain aspects of the company, including engaging with policymakers around the world."

During the meeting, Cook told employees that he thinks he can help with strengthening Apple's global relationships. When asked why he is stepping down now, Cook said that it was a good time because Apple is "doing great," the product lineup is "incredible," and Ternus is ready for the role. "These three things all intersected, and they intersect now. And so now was the time," said Cook.

Cook is set to remain CEO through September 1, 2026, at which point he will move into his new role and Ternus will take over as CEO. Cook will see Apple through WWDC, but Ternus will be leading the company by the time the iPhone 18 Pro and iPhone Fold launch.

Article Link: Tim Cook Says He's 'Healthy,' Plans to Remain at Apple 'for a Long Time'
 
  • Love
  • Wow
Reactions: Z-4195 and StoneyG
Cook said that it was a good time because Apple is "doing great," the product lineup is "incredible," and Ternus is ready for the role. "These three things all intersected, and they intersect now. And so now was the time," said Cook.
Sounds like a true iPhone moment!
 
  • Like
Reactions: GradientWinds
Tim Cook is getting out just before the iPhone Fold bombs. Good idea.
Nope. He set Ternus up for success by giving him control at what is going to be the best sales quarter in Apple's history. Not just a new folding phone to be excited about. There are just so many rumored products that have not launched because of Siri. They come out strong with an actual, funtional digitial assistant and then follow it up with new AppleTV, the new smart doorbell, the new security camera, the HomePod with a screen, maybe an AI pendant, maybe an iPad with a robot arm, etc. etc. Expect dozens of products over the first few months.
 
Why just now (1st September 2026) and not back in 2015/2016? 10 years too late but getting a new Apple CEO at this point in time is still a good thing.

When Steve Jobs was still the CEO, the iPhone design was only used for 2 years but with Tim Cook, it was used for 4 to 5 years.

What would be the iPhone lineup since 2016/2017 had John Ternus became CEO back in 2015/2016?
 
Why just now (1st September 2026) and not back in 2015/2016? 10 years too late but getting a new Apple CEO at this point in time is still a good thing.

When Steve Jobs was still the CEO, the iPhone design was only used for 2 years but with Tim Cook, it was used for 4 to 5 years.

What would be the iPhone lineup since 2016/2017 had John Ternus became CEO back in 2015/2016?
Ternus hadn't earned the job at that point. Apple was about to descend into the depths of Intel Skylake and butterfly keyboard struggles, which only got corrected with M1. That's when Ternus earned his stripes with an assist by Srouji.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.