Tim Cook Says Two Things Matter Most at Apple Ahead of Company's 50th Anniversary

[FattiesGoneWild]

Money and money. That is all that matters and the bottom line. He won’t and can’t say that though.

 

[satchmo]

Cook makes it sound like in order to work at Apple, you have to be part of a cult.

 

[turbineseaplane]

Cook makes it sound like in order to work at Apple, you have to be part of a cult.

I think it's honestly sort of true.
Folks may not come in that way, but they get that way eventually it seems.

 

[gugy]

It's time for Tim to go. We need new blood and new ideas. Also a bit more of value on Apple products and not this greedy behavior on everything.

 

[Apple_Robert]

Too long, didn’t read, hopefully one of the things he said was improving software

The article is less than a 2 minute read and you can’t be bothered to respond based on the actual subject matter? In what world is that something to brag about?

 

[citysnaps]

Seems many here *still* don't understand what drives great profits, excellent quarterly results, and outstanding shareholder value for Apple.

Hint: it's developing outstanding products Apple's 1+ Billion active and repeat customers love to purchase year after year after year. Which has propelled Apple to becoming one of the most successful consumer tech companies in the world.

And, that developing poor or ho-hum products (that many here believe that's what Apple has been doing under Cooks leadership) that Apple's customers do not want to buy, leads to poor profits, poor quarterly results, and poor shareholder value.

It really is that simple.

 

[Nyx1]

Announcement John Ternus in 50th anniversary Apple

 

[Arran]

Announcement John Ternus in 50th anniversary Apple

That's who my money's on.

 

[AirUncleP]

I fit the culture ...... Until I hit my late 50s and then I was sent packing. Saw it happen to many people before it happen to me.

 

[Jumpthesnark]

Too long, didn’t read, hopefully one of the things he said was improving software

Of course you didn't read it. You're afraid that someone might post before you do.

Now that you've posted something you admit is uninformed, you should probably go read it, or at least watch the video.

 

[Wayfarer]

Nobody cares what Tim Cook has to say.

 

[Lioness~]

It's time for Tim to go. We need new blood and new ideas. Also a bit more of value on Apple products and not this greedy behavior on everything.

Honestly, I don't feel any 'we-ness' at all, with Apple anymore.
That totally died with Steve Jobs, but I painfully tried to beliive otherwise a few years after his death. When the design-team left it was more then obvious though.
To me they are just like any other company that I buy some products from today - without any interest of their people.
I stopped watching their events completely a few years ago. I read MacRumors etc. it gives me enough info if there's any products that might be of intererest for me.
It was also very liberating to get rid of some Apple-products of their 'home-stuff' that wasn't doing anything for me.

I can recall answering on quite a few similar threads with this answer the last years as well 😂

 

[Unregistered 4U]

He basically said, “I know individually everyone that could potentially take my place. If you don’t like me, you won’t like who replaces me.”

 

[Unregistered 4U]

Tim Cook’s top two priorities are:

1 - $hareholders
2 - bowing to various governments and their markets.

Honestly can’t wait for Tim to finally pack his bags and just get out. Apple can, and will, do better than Tim Cook.

Yup, and you won’t like who they replace him with either. 🙂

 

[Mrbobb]

Not criticizing Cook but wouldn't it be more fun to get another product person at the helm?

 

[Lounge vibes 05]

Yup, and you won’t like who they replace him with either. 🙂

Literally give it three minutes, maybe even less, after John Ternus enters the CEO office before this place is flooded with “Tim would never” comments under every post.

 

[Letterb]

CBS Sunday Morning correspondent David Pogue interviewed Apple's CEO Tim Cook ahead of the company's 50th anniversary on April 1, 2026.

In the interview, Cook revealed the two things that are "essential" to Apple: people and culture.

"Yes, we have a lot of intellectual property and so forth, and that is important, but it's people that create that intellectual property," said Cook. "It's the culture that creates the innovation with the intellectual property."

"I think it's very difficult to replicate culture," added Cook. "It takes a long time, because you have to hire the right people. And then those people have to hire the right people, and you have to build a complete organization."

(Outside of the U.S., the video can be viewed on the CBS News website).

That culture then has to be sustained as life changes and technology evolves, he said.

Cook concluded that Apple is a "party of one."

"I think Apple is such a unique place, it's not possible to replicate it," he said. "I know a lot of different companies, and I think Apple is just in a party of one."

Pogue is the author of the new book Apple: The First 50 Years, set to be released this Tuesday.

From the book's official description:

An excerpt from the book, focused on Steve Jobs and Apple's "Think Different" campaign, is available on the CBS News website.

Article Link: Tim Cook Says Two Things Matter Most at Apple Ahead of Company's 50th Anniversary

Money, money, money, money… money!

 

[AlexESP]

As expected, this is full of rage comments without any thinking behind, just repeating something they’ve heard about shareholders.

Building culture is extremely difficult, and anyone working at a big company knows that. Specially, for the size of Apple… I just can’t imagine how a CEO can keep it, when you think of specific actions. Tim Cook might not be a “product guy” himself, but has done a great job when it comes to hiring good product guys, and filter down that to lower levels of the company.

Sure, obviously the Apple of today is not the same as it was 20 years ago (there are things that I think went better and worse), but they’ve kept the fundamental way of thinking behind their products. When discussing about tech, Apple is still talked about as a very different company. And there are many, many ways this could have gone wrong with the change of leadership.

 

[Jeweller]

Without solid innovation the culture will die do to lack of sales. Apple needs to step up their game and Cook leaving is a step in the right direction. Innovation has been missing with him at the helm. Small upgrades like last week aren’t cutting it.

Hot take. Let's see how that pans out...

 

[Jeweller]

Here are the 2 things that matter at Tim Cook’s Apple.

#1: Profit
#2: See #1

OK. WHY ARE THESE BAD THINGS?

 

[Jeweller]

Too long, didn’t read, hopefully one of the things he said was improving software

One can only hope. OS is becoming their true downfall, on all platforms. They still make the best hardware ever and yet...

 

[Dave245]

Without solid innovation the culture will die do to lack of sales. Apple needs to step up their game and Cook leaving is a step in the right direction. Innovation has been missing with him at the helm. Small upgrades like last week aren’t cutting it.

Yet iPhone sales are high, the new MacBook will probably take more market share away from Microsoft. Services continues to increase and so on. Apple are this year rumoured to be entering into the foldable market.

Do wish there was more new products and big innovations? Yes of course. But slab phones, tables and even computers have reached peak, there isn’t much more that can be done apart from AI stuff. That’s why you see companies like Samsung and Google adding more and more AI every year with no real big innovations.

 

[Jeweller]

What a hypocrite! Tim Cook doesn’t care about Apple’s “people and culture.”

In regard to “people,” Cook fired Apple’s most Steve Jobs-like person, Scott Forstall. It’s speculated that Cook may have done that in part due to how many people at the time thought of Forstall as Apple’s “CEO-in-waiting.”

In regard to “culture,” Cook has wiped out the Jobs-era products-over-profits culture that made Apple what it once was. Cook has replaced that culture with the opposite: a profits-over-products culture.

Of course Apple is a business and thus profits are necessary. But Cook takes it to an extent that eliminates the products-first culture of Jobs, which was Apple’s culture. Apple’s culture now is that of what MBA degree programs teach, which is doing what management consultants, bankers, and shareholders think is best.

Relax man. We're in a different ****ing world now. Do you actually have citations where Jobs era products were straight up canceled by Cook? Anyway, TC is doing not what YOU want him to do as CEO but what he needs to do to drag us to the other side with a fake ass smile on his face. Are you aware of politics, and what's going on ATM? Or are you really that hyperfocused on the job he's doing right now? EI the rebooting your computer thing. I think he's doing a pretty remarkable job, all things considered.

 

[Jeweller]

I think it's honestly sort of true.
Folks may not come in that way, but they get that way eventually it seems.

So...People like their job? You act like this is drinking the Kool-Aid. Do YOU even really like Apple? From reading a bunch of your posts I would have to say that you do not, and as a result are constantly stirring things up. Which is obviously fine if that's the way you want to live your life...

 

[Taq'aix]

Let’s ask the average Apple Store employee if they share their billionaire CEO’s perspective, shall we?