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Tim Cook Seeking 'Friendlier, More Approachable Face' for Apple with New PR Chief Hire
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Second that, as a former tech freelancer. Under Steve, Apple PR often left out both the P and the R. Only "A List" media got any access at all.
Because they have a much, much wider target group these days thanks to the iPad and iPhone, it's not only the "omg I love this underdog company that builds my shiny computer so much!"-crowd anymore and with the much bigger public exposure they won't get around being nice. Also a reason why the beats image boost that some people seem to find offensive isn't a bad thing from a plain realistic standpoint.
Craig is great and should remain the key player during keynotes/conferences etc. He projects a hugely likable persona. Very fun.
Agreed. I've been saying this time to time that this man CAN. TALK. to the audience and engage them with ease. I think he's the only one who's got the gift of dealing with live presentations.
Not only that, he should have been CEO in the first place. Some may disagree but Cook could've stayed as Operations while Craig becomes the new face to keep things at ease.
He totally reminds me of Jim Carey. For that reason alone, he gets my vote. I think he's awesome with a capital AW.
What exactly? They wouldn't be looking for a new PR person?
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That's a fake twitter as confirmed by the man himself.
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I love him but nothing really indicates he would be a good CEO. He's always been a software engineer, that's his forte.
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They're both great but their styles differ. I couldn't choose one over the other.
Nah, keep Craig doing what he does best. We don't need him dealing with supply chain, retail, investors, HR, etc. Let Cook as CEO keep the trains running on time.
Wasn't Craig very nervous during the Lion intro, which was his first? It wasn't until after that he got great at it. Hindsight is 20/20.
What exactly? They wouldn't be looking for a new PR person?
Uh, no. They wouldn't be looking for a friendlier and more approachable PR head.
Double roll-eyes. You lose.
Uh, no. They wouldn't be looking for a friendlier and more approachable PR head.
Double roll-eyes. You lose.
And is that such a bad thing? Unless I was misinterpreting your post and you didn't imply it was...
rolleyes:)Apple to replace Cook with a strong leader, brilliant at keeping the employees on task, motivated and focused.
Understands the retail market online as well as brick mortar stores, he is very well versed at capturing young people's attention and admiration.
Very familiar with the music business, expertise in all phases of the industry, Mr. Knight will lead Apple skyward with profits that will stun people.
Source: http://www.mtv.com/news/1819398/suge-knight-says-tupac-is-alive-and-living-on-an-island/
Understands the retail market online as well as brick mortar stores, he is very well versed at capturing young people's attention and admiration.
Very familiar with the music business, expertise in all phases of the industry, Mr. Knight will lead Apple skyward with profits that will stun people.
Source: http://www.mtv.com/news/1819398/suge-knight-says-tupac-is-alive-and-living-on-an-island/
Not hardly, as I thought I made clear in another post. Under Steve, the media's experience with Apple's PR department was a lot about talking to the hand. Back in 2001 I spent the better part of six months trying to obtain a review copy of OSX for a column I was hoping to write on what was then the brand new OS. They ran me around in endless circles for that entire time, promising but not delivering. So not only was the column never written, I was left with a really sour taste.
In fact had I been otherwise unsympathetic towards Apple I might have written instead a scathing column about Apple PR not being able to find its own backside with both hands. I sure got a bit of insight into why others in the tech media so often write scathingly about Apple.
A friendlier and more open PR Department? Yeah, I think that would be a good idea.
+1 re: Craig Federighi
It's amazing a software engineer can be so personable and comfortable in front of a live audience. He's come a long way since his very first keynote presentation. The recent WDC keynote had Craig onstage more than I've seen him at any other keynote, and that was a smart decision by Tim Cook. I really enjoyed his presentations and off-the-cuff comments. That type of off-script commentary would probably have driven Steve Jobs bonkers.
So finding the "friendlier face" of Apple isn't going to be easy when they already have that person in Craig.
It's amazing a software engineer can be so personable and comfortable in front of a live audience. He's come a long way since his very first keynote presentation. The recent WDC keynote had Craig onstage more than I've seen him at any other keynote, and that was a smart decision by Tim Cook. I really enjoyed his presentations and off-the-cuff comments. That type of off-script commentary would probably have driven Steve Jobs bonkers.
So finding the "friendlier face" of Apple isn't going to be easy when they already have that person in Craig.
Huh... One of his tweets mentions that 'some of the rumours are quite accurate' and he's gone and favourited various concepts for the iPhone 6, Healthbook (before it was announced) and iWatch. Welp, I guess we know what's coming.
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Having Craig as CEO would mean he's no longer VP of Software Engineering and that would be a bad thing, as clearly he can design great systems.
Absolutely love the new Apple and of course I also love the Hair Force One who seems now to be able to ignite his full potential of approachability.
Damn, and that keynote...
And iOS 8...
This is a very good year, basically what I had been waiting for for so long.
Glassed Silver:mac
Damn, and that keynote...
And iOS 8...
This is a very good year, basically what I had been waiting for for so long.
Glassed Silver:mac