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Be careful what you wish for. Tim has led Apple to a level of success beyond Steve Nobs wildest dreams.
It depends on what is your metric for success. i doubt Cook would have been able to save the company from bankruptcy as Jobs did, or introduce revolutionary products like Mac, iPod or even iPhone. Cook is just an unimaginative bean counter. Sure he can count beans and make sure they grow, but that’s all he can do and eventually the beans stop growing if you don’t inspire and innovate, and he can’t do these things.
 
Back in 20-Jan-2009 $AAPL was $78.20/share.

I had money to buy 4,000 shares for $312,800.00.

If I did so and held onto them to this day I'd have 112,000 shares worth $18,998,560.00 at $169.63/share.

Quarterly div would be $25,760.00 for the past decade.

52W high was $199.62 would make that 112,000 shares be $22,357,440.00
Good for you. How is living life with 18 million in the bank? You did buy them in 2009 after all, right? Right? 😝
 
performance-based stock award

performed the magical action of laying off employees after they were chasing a misguided goal of trying to beat Tesla
Apple was massively profitable while running a complex engineering project that turned out to be a dead end. They persisted in that effort long after many competitors threw in the towel. And even as they closed that project, they found a way to retain 70% of the staff.

All of this speaks to incredibly good management.

If you were expecting Apple to release a Tesla competitor, I think that's short sighted. We've got enough Rivians and Fiskers and Vinfasts -- Apple was likely hoping to leapfrog all of them in a brand new segment, based on the premise that full autonomy was imminent. It's become clear it's still several decades away. Meanwhile, conversational and generative AI is having a rennaissance despite frankly sucking. There are deep holes in accuracy, workflow, latency and efficiency that Apple might be able to fill, improving their sales today but also laying the groundwork to apply those same fixes in the self driving space.
 
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It’s very common that companies that issue RSUs (Restricted Stock Units) will automatically sell to cover taxes, as they vest.

To make a simplified example:
- Tim receives 500 stocks, vesting over a 5-year period.
- After 1 year in the company, 100 stocks will vest.
- Rather than actually receiving 100 stocks in his trading account and having to pay taxes himself on the “earned income”, the company forces a sale of (as an example) 50 stocks right away to cover the tax.

Given the stock awards that Tim most likely receives, 200 000 stocks is a very insignificant number. Don’t jump into conclusions…
 
It depends on what is your metric for success. i doubt Cook would have been able to save the company from bankruptcy as Jobs did, or introduce revolutionary products like Mac, iPod or even iPhone. Cook is just an unimaginative bean counter. Sure he can count beans and make sure they grow, but that’s all he can do and eventually the beans stop growing if you don’t inspire and innovate, and he can’t do these things.
Cook joined Apple right after Jobs did, in 1998, on the edge of bankruptcy. As far as we know, we played a critical papel in introducing those revolutionary products you mention. Calling him an unimaginative bean counter sounds quite bold to me.
 
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That might cover taxes and utilities on his house for the year. Not cheap to own fancy things.
Actually it is said by multiple sources that he has been living for several years in a modest 2400 square foot house near the Apple Campus. He is said to also own a $10M property in La Quinta in southern California, certainly not a mega property by California standards. Cook indicated several years ago that it was his intention to give away his wealth to causes important to him. He has done nothing to lead us to believe otherwise.
 
Actually it is said by multiple sources that he has been living for several years in a modest 2400 square foot house near the Apple Campus. He is said to also own a $10M property in La Quinta in southern California, certainly not a mega property by California standards. Cook indicated several years ago that it was his intention to give away his wealth to causes important to him. He has done nothing to lead us to believe otherwise.
Why would it matter anyway?

Surely the CEO of one of the most successful companies in the world is allowed to own nice things.

Surely everyone is allowed to own nice things; Tim just has greater access because of his role and his success within it.
 
"Gives alot of it away" is nothing more than code for a "tax deductable dodge". It's a wright-off for him, not some nobility from his heart
As anybody who gives to charity and pays taxes should be aware, when you give money to charity, while it does decrease your AGI it's not like you make out on the deal.

At a 37% marginal income tax rate, I would owe $37 on the last $100 I earned. If I give that $100 to charity instead, I don't need to pay the $37 on that income, but I'm still out $100.

Being able to give a charity $100 for a cost that, to me, is effectively $63, is the intent of the tax code. I suppose the nobility of giving is reduced in these scenarios -- but only by a maximum of 37%.
 


Apple's CEO Tim Cook this week sold 196,410 shares of the company's stock, which had a total value of approximately $33.2 million based on the average sale price of the transactions, according to a U.S. Securities and Exchange Commission filing. After taxes, Cook netted nearly $16.4 million from the sales.

Tim-Cook-MacBook-16x9.jpeg

Cook received all of the shares that he sold this week as a performance-based stock award. Like other senior executives at Apple, he has a predetermined trading plan to sell company stocks in accordance with insider trading laws.

Cook still owns nearly 3.3 million shares of Apple's stock following the sales, according to the filing. He has served as Apple's CEO since 2011.

In 2015, Fortune reported that Cook planned to "give away all his wealth."

Thanks, Michael Burkhardt!

Article Link: Tim Cook Sells Nearly 200,000 Apple Shares

These shares weren't performance-based. The performance-based shares which are part of his annual RSU awards vest on October 1, about three years after the related RSU award. The time-based shares vest in thirds on April 1, about 2-1/2, 3-1/2, and 4-1/2 years after the related RSU award.

Also, Mr. Cook didn't sell 196 million shares. He only received 97 million shares and that's how many he sold. The rest were withheld by Apple for tax purposes. Those shares wouldn't have been issued at all. Apple would have remitted their value, based on the share price when they vested, to various taxing authorities.
 
Yes, but because of the capital gains tax, he doesn't have to pay nearly as much as if it were ordinary income.
The value of the vesting shares is treated as ordinary income for tax purposes. So he isn't paying the capital gains rate on that value, he's paying the marginal rate. In this case he'll actually have a small capital gains loss because the value of the shares had dropped a little by the time he sold them. But their entire value at the time of vesting is still treated as ordinary income.
 
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