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When Ive left there appear to have been a number of comments from within Apple that Tim was very disinterested in technology, aesthetics and design.

Tim is a marketing guy and I wish they would hire someone with a hardware vision, that knows what actual pros (of all kinds, not just video producers) want.

The answers to these softball questions were so uninspiring they could've been given by any faceless politician.
 
When Ive left there appear to have been a number of comments from within Apple that Tim was very disinterested in technology, aesthetics and design.

Tim is a marketing guy and I wish they would hire someone with a hardware vision, that knows what actual pros (of all kinds, not just video producers) want.

The answers to these softball questions were so uninspiring they could've been given by any faceless politician.
An adjustment in expectations might be helpful.

As a public Q&A, there's no chance the CEO of Apple is going to start revealing any details about future plans. Apple isn't going to work as hard as they can to keep a lid on all the new stuff, tricky problems, growth challenges and wins, etc, just to have Mr. Cook expose them during a public forum.
 
... I do think Cook's definition of "prolific innovation" is completely different than mine, & probably most on this planet. ...
What did Apple do in CY2020 WRT Technology that people really took notice ? ... There is a reason I (now) refer to Cook as "Low Tech Tim".

The release and performance of M1 and Rosetta 2 in 2020 was very, very impressive.
"People" definitely took notice.
 
Apple acquired over 100 companies in a 6 year span? That’s insane. It would be interesting to know how Apple will delegate what those companies will be responsible for within Apples roadmap infrastructure.

If I had to make a guess, I suspect those companies are probably being directed towards ‘Project Titan’, A.R, display tech [Think MicroLED] and health related tech/studies like the Apple Watch.
It will depend. Some of those acquisitions were purely for technology. The people cashed out and started another venture. Some will turn into Apple employees with key personnel signing a minimum time agreement to obtain certain incentives. Most will just be folded into existing departments and structures.

I’d bet many of the acquisitions are for specific patents and improvements to existing areas. For example, better ways of searching or some networking technique, etc.
 
CNBC: “Apple's board strongly supported Cook's pay package in a filing, citing a 867% return to shareholders, including dividends, from when he took over as Apple CEO in 2011 through September 2020. Cook also said that Apple planned to increase the company's dividend. Dividends totaled over $14 billion in the last four quarters, Cook said.”

That IS impressive. Thanks, Tim. Even though my MBP had battery problems and my iTunes playlists are a nest of bugs, you have gilded my nest egg.
 
I asked about any re-introduction of the AirPort line up. Of course, they tended to take the 'bigger picture' questions.
 
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I refuse to believe that most people buy products based on the carbon neutrality of the company.
I agree with "most people" but people do and people who are green, buy green stocks.
I think Apple has put way too much money in this basket. If Apple was serious about carbon neutrality, they'd manufacture products in America and hire Americans.
Apple doesn't manufacture, they design. Please don't conflate the two. Apple is in the process of being carbon neutral with their US assets.
China has no interest in carbon neutrality. I bought my iPhone simply because I think it's the best product out there for what I want.
And yes, my comment is of a political nature, but it is mentioned in the story, hence worthy of a comment.
Foxconn and other suppliers have to become carbon neutral. There is a big supply chain that it has to happen for.
First, thanks for the Recap, had completely forgotten about it.

I do think Cook's definition of "prolific innovation" is completely different than mine, & probably most on this planet.
The planets definition of innovation is complete different (and more accurate) then yours.
What did Apple do in CY2020 WRT Technology that people really took notice ?

From my perspective, under Cook, Apple is 90% Marketing & ONLY 10% Engineering.

There is a reason I (now) refer to Cook as "Low Tech Tim".

Here in the States, & probably most places around the world, "true" innovation occurs at the smallest companies, NOT at the biggest.

BIG companies, Apple included, monitor the innovation out of Small Companies, & try to produce their own version of whatever it is, & then tell the world, "look at what we created !"

AND BTW, ZERO chance Apple acquires ANY company, BIG or small, where the Founder AND/OR CEO has demonstrated Insight into their particular Domain.

Were that to happen, Cook knows he'd be out within six months, replaced by the new guy OR girl.

That's why Apple NEVER seriously considered ANY BIG acquisition, e.g., Netflix OR Tesla !

Egos drive ALMOST ALL business decisions inside BIG companies !

Tim is a Manufacturing Operations Efficiency Specialist.

He was fantastic under Jobs.

The past five years OR so, I'd give him an A+ for Marketing, & a C- for Engineering & Technology !
Ok, I think the universe is against you with this one. But you are entitled to your opinion.
 
I refuse to believe that most people buy products based on the carbon neutrality of the company. I think Apple has put way too much money in this basket. If Apple was serious about carbon neutrality, they'd manufacture products in America and hire Americans. China has no interest in carbon neutrality. I bought my iPhone simply because I think it's the best product out there for what I want.
And yes, my comment is of a political nature, but it is mentioned in the story, hence worthy of a comment.
China has set a target of being carbon neutral by 2060. They are deploying massive amounts of Solar and Wind energy. I have little doubt they are more committed to it than the US is.

From a business perspective it makes sense to start changing in their own time rather than waiting for the inevitable legislation that will arrive at some point in the future. In fact once Apple achieve their target I imagine they will be lobbying hard for penalties for their "dirty" competitors.

Also just because you don't care doesn't mean there isn't a demand for it, just look at all those people buying Teslas.
 
When Ive left there appear to have been a number of comments from within Apple that Tim was very disinterested in technology, aesthetics and design.

Tim is a marketing guy and I wish they would hire someone with a hardware vision, that knows what actual pros (of all kinds, not just video producers) want.

The answers to these softball questions were so uninspiring they could've been given by any faceless politician.
Tim is not a marketing guy - in fact that's one complaint I have of him, he's not got the same kind of stage presence that others have (even excluding Steve Jobs from the list). Tim Cook is an ops guy. He's set the company up to do what it has so successfully - delivering huge volumes of products and services to a global market, building the brand up to one of the largest companies in the world.

Apple has a lot of people with "hardware vision" - those people who have taken part in development and launch of M1 Macs, AirPods, iPhone, iPad and iPad Pro, etc.

Not sure why you'd complain about his answers to the questions - do you expect him to share future product developments? Even Steve Jobs knew when to keep his trap shut about what they were working on.
 
I just want a mid-range Mac Pro that doesn’t cost $6000 for a base configuration. I don’t need afterburner and bells and whistles. Just a system that’s more powerful than an Mac mini or iMac Pro with user upgradable RAM and GPU with internal storage so I can put my external HDD’s back into my Mac Pro as I could so many years ago and ditch my Thunderbolt 2 array.

I‘m not getting an all-in-one and a maxed out Mac mini won’t come close to even my 2014 12-Core Mac Pro. I don’t understand why Apple didn‘t spec out a Mac Pro with a basic logic board that didn’t have AfterBurner, etc expansion for those of us who just need a Mac Pro system like Apple made in the 2000’s. They could have easily used the same form factor and just updated it with Thunderbolt 3, SATA III, USB 3.x, etc and sold it for those who just want a mid-tower/tower for $3000 starting. I’d grab one in a heartbeat.

Many of us who kept our 4,1 and 5,1 Mac Pro‘s updated with new WiFiac+BTLE and metal supported GPU‘s etc eventually acquiesced to the trash can especially as AppleCare is a necessity have been holding out hope Apple would return to upgradable towers only to have our hopes dashed when the pricing was announced. The displays are amazing but not everyone needs a $5000 display and $999 stand.

C’mon, Tim! I know it might be hard but you can do it!
 

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Tim is not a marketing guy - in fact that's one complaint I have of him, he's not got the same kind of stage presence that others have (even excluding Steve Jobs from the list). Tim Cook is an ops guy. He's set the company up to do what it has so successfully - delivering huge volumes of products and services to a global market, building the brand up to one of the largest companies in the world.

Apple has a lot of people with "hardware vision" - those people who have taken part in development and launch of M1 Macs, AirPods, iPhone, iPad and iPad Pro, etc.

Not sure why you'd complain about his answers to the questions - do you expect him to share future product developments? Even Steve Jobs knew when to keep his trap shut about what they were working on.
I like Tim Cook's stage presence and it's irrelevant what labels people attach to Tim. He didn't just setup the company to do what it has done successfully, he created new product categories and updated the existing product categories. He seems to know how to get the best out of people, which is the hallmark of a great leader.
 
I like Tim Cook's stage presence and it's irrelevant what labels people attach to Tim. He didn't just setup the company to do what it has done successfully, he created new product categories and updated the existing product categories. He seems to know how to get the best out of people, which is the hallmark of a great leader.

I disagree.

You also need to get the best products.

While I do love my AirPods Pros, they are a sideline for Apple. It is just that Apple is so huge that a sideline business is a $13 billion annual business. So while nice on a straight dollar appearace, it is small on a percentage contribution.

I think Cook has totally blown it with Siri and HomePod. The iPhone is an annuity with just steady evolution, and the oft-mentioned "design" means very little since most are wrapped up in cases. He did OK with Cloud services but still lagged everyone else.

But as for a real new product, one even thinking of flagship status... we get updates to existing or stagnant voice speakers.
 
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I disagree.

You also need to get the best products.

While I do love my AirPods Pros, they are a sideline for Apple. It is just that Apple is so huge that a sideline business is a $13 billion annual business. So while nice on a straight dollar appearace, it is small on a percentage contribution.

I think Cook has totally blown it with Siri and HomePod. The iPhone is an annuity with just steady evolution, and the oft-mentioned "design" means very little since most are wrapped up in cases. He did OK with Cloud services but still lagged everyone else.

But as for a real new product, one even thinking of flagship status... we get updates to existing or stagnant voice speakers.
I happen to like my homepod. It does exactly what I need it to do, which is play music. The sound is terrific. Siri I understand is fighting a battle between functionality and privacy. I have an echo dot, which was given as a gift. It sits unused.

The iphone is a great example of innovating a product, while keeping it familiar to the masses. However, I suspect a radical change is forthcoming in the future.

Apple Watch is a game changer.
 
I disagree.

You also need to get the best products.

While I do love my AirPods Pros, they are a sideline for Apple. It is just that Apple is so huge that a sideline business is a $13 billion annual business. So while nice on a straight dollar appearace, it is small on a percentage contribution.

I think Cook has totally blown it with Siri and HomePod. The iPhone is an annuity with just steady evolution, and the oft-mentioned "design" means very little since most are wrapped up in cases. He did OK with Cloud services but still lagged everyone else.

But as for a real new product, one even thinking of flagship status... we get updates to existing or stagnant voice speakers.

Think you missed Apple Watch and related health aspects. Also Apple Silicon, and Apple finally not being tied to Intel's lackluster roadmap. And I disagree about HomePod due to the underlying technology, though obviously not a flagship product. I'd also add the new Mac Pro and XDR display, though they're targeted to a very narrow market and not consumers.

With that as an aside, can you tell me what real new flagship products (similar to Apple's iPod and iPhone releases) competitors like Dell, Lenovo, Microsoft, HP, Asus, Samsung, Acer, etc have been killing it? What new revolutionary products have they introduced in the last ten years that have been truly recognized by consumers as a game-changing product that have been massively embraced by the public?
 
Think you missed Apple Watch and related health aspects.

I understand your point. But Watch isn’t a massive sales figure either, at least relative. I don’t expect any new product to be as big as the iPhone, so my guess is that they can keep adding ancillary products and have add-ons instead of a flagship. (Though a Watch has more potential to replace an iPhone than anything else.)

I do think it’s funny that a “small product” is still a multiple-billions figure. Economies of scale and relative performances. Large numbers beget large numbers.

As for your comment about Dell, etc and their products...doesn’t matter. Apple’s sales matter to Apple shareholders and fanboys.

But I still do not see Cook as a creative or even driving force. His presentations do not give a vision or concept of the future. Yes, it’s better than Dell...but not as good as Apple has been.
 
I understand your point. But Watch isn’t a massive sales figure either, at least relative. I don’t expect any new product to be as big as the iPhone, so my guess is that they can keep adding ancillary products and have add-ons instead of a flagship. (Though a Watch has more potential to replace an iPhone than anything else.)

I do think it’s funny that a “small product” is still a multiple-billions figure. Economies of scale and relative performances. Large numbers beget large numbers.

As for your comment about Dell, etc and their products...doesn’t matter. Apple’s sales matter to Apple shareholders and fanboys.

But I still do not see Cook as a creative or even driving force. His presentations do not give a vision or concept of the future. Yes, it’s better than Dell...but not as good as Apple has been.

Sure it matters. You seem to be fine not holding Apple's competitors to a standard involving a once-in-a-lifetime product that Apple was fortunate to develop (with a TON of Motorola help via ROKR, btw). Why is that? Why is there not a similar level of innovation with any other company? Still no mention of Apple Silicon?

"Apple’s sales matter to Apple shareholders and fanboys."

Which is true with all corporations. Fanboys? Was that really necessary? That's such an adorable ad hominem, the domain of those who are not able to debate substance, and instead sling a insult being out of gas.
 
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Sure it matters. You seem to be fine not holding Apple's competitors to a standard involving a once-in-a-lifetime product that Apple was fortunate to develop (with a TON of Motorola help via ROKR, btw). Why is that? Why is there not a similar level of innovation with any other company? Still no mention of Apple Silicon?

"Apple’s sales matter to Apple shareholders and fanboys."

Which is true with all corporations. Fanboys? Was that really necessary? That's such an adorable ad hominem, the domain of those who are not able to debate substance, and instead sling a insult being out of gas.

As I said, Dell's products are irrelevant to Apple's operations.

Apple Silicon is for geeks. 98% of the civilian world doesn't care. They don't care about the inside of a computer except maybe the battery life. They just want the thing to turn on so they can get their email, FB, porn, whatever... I am not saying that Apple Silicon is irrelevant. I am saying that it is irrelevant to most of the users in the world.

And "fanboy" is neither an insult, epithet nor ad hominem. I think you just want to pick a fight. Take a pill.
 
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As I said, Dell's products are irrelevant to Apple's operations.

Apple Silicon is for geeks. 98% of the civilian world doesn't care. They don't care about the inside of a computer except maybe the battery life. They just want the thing to turn on so they can get their email, FB, porn, whatever... I am not saying that Apple Silicon is irrelevant. I am saying that it is irrelevant to most of the users in the world.

And "fanboy" is neither an insult, epithet nor ad hominem. I think you just want to pick a fight. Take a pill.

Your post wasn't about Apple's operations, rather "Apple getting the best products." Nice deflection. You may not know Apple Silicon is the underlying technology developed under Cook's watch that will take Apple products beyond what Intel can offer to Apple competitors. Which of course will also benefit Apple's operations.

As you seem to be complaining about Apple not doing anything ground-breaking lately, surely you can come up with at least one ground-breaking product Apple's competitors have come up with. That seems to be your standard.

Fanboy is a juvenile label used to characterize an enthusiastic unthinking pawn of a major brand and its products. Again, an ad hominem as it deflects from debating substance of an argument, even if you refuse to own that.
 
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