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Tim Cook Stepping Down as Apple CEO Next Week: 15 Years in Quotes

He was no Steve Jobs but I think people fail to realize how bad many CEOS are and he is definitely better than most
 
I’m reading a lot of reactions about Tim stepping down - what a GREAT relief was my 1st reaction.
He will finally stop with the corporate poisoning and greed at Apple.

It will definitely be fun to see what will change at Apple now, absolutely.

But honestly I will hardly be a lot more engaged in Apple’s whereabouts now - I’ve dropped my attachment to Apple as a company long time ago.
But thank you Steve for the excitement that I found when you were CEO, wow 🌈 ♥️

I will continue to buy some Apple products that I need, for sure - and it will absolutely be more joyful now. But any Apple ’fan’ that I was during Jobs, died a cruel death during Crook - yep, so it was.

But sure I’ll check up John Apple’s keynotes with curiosity.
 
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For me, way above "Good morning!" is the way he slightly drawls "liiiyves". I'm always waiting to hear him say how this Apple product or Apple in general will improve people's liiiiyves. I'm not ragging on him for it, I just notice it and get a kick out of it.
 
poorcody said:
He let the talent alone for the most part. That was my impression from the outside anyway.
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That's only half true. We've had a lot of products with stagnant designs that rarely changed, and if they did it was only incremental at best. I have a feeling he held back a lot of designs from being produced.
 
Royksöpp said:
That's only half true. We've had a lot of products with stagnant designs that rarely changed, and if they did it was only incremental at best. I have a feeling he held back a lot of designs from being produced.
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I mean, what other company was introducing bold designs that absolutely took off in the market?
I think it’s safe to say that there was innovation from tons and tons of companies happening in the 90s and 2000s when the Internet was a brand new thing and no one had ever used it, apple, being a huge part of those innovations.
But the 2010s, for all companies, not just Apple, was really just about catching up to the 2000s and perfecting those innovations.
Sales of smart phones didn’t surpass regular phones until 2013, accessories like smart watches and smart wireless earbuds weren’t mainstream until the end of that decade, i’m not entirely sure what you think Apple should have done.
And across the board, all of the other products that they make, laptops, tablets, smart TV boxes, all haven’t changed very much in like 20 years.
Between the introduction of the iPad in 2010 and the explosion of AI in the early 2020s,almost all tech companies, including Apple, were focused significantly more on getting their innovations from the 2000s into as many hands as possible than they were coming up with new ones. That is an important step that people like to easily forget.
 
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Lounge vibes 05 said:
I mean, what other company was introducing bold designs that absolutely took off in the market?
I think it’s safe to say that there was innovation from tons and tons of companies happening in the 90s and 2000s when the Internet was a brand new thing and no one had ever used it, apple, being a huge part of those innovations.
But the 2010s, for all companies, not just Apple, was really just about catching up to the 2000s and perfecting those innovations.
Sales of smart phones didn’t surpass regular phones until 2013, accessories like smart watches and smart wireless earbuds weren’t mainstream until the end of that decade, i’m not entirely sure what you think Apple should have done.
And across the board, all of the other products that they make, laptops, tablets, smart TV boxes, all haven’t changed very much in like 20 years.
Between the introduction of the iPad in 2010 and the explosion of AI in the early 2020s,almost all tech companies, including Apple, were focused significantly more on getting their innovations from the 2000s into as many hands as possible than they were coming up with new ones. That is an important step that people like to easily forget.
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R&D and operations are two different business units. No reason both can’t be done. There was little extrinsic motivation, you’re right. But some people are mission driven, rather than results driven. Apple is currently a results driven company, with a few values. It used to be mission driven. That’s what people miss. And we understand that isn’t necessarily the most profitable way to think. And, we don’t care.
 
"I'm proud to be gay, and I consider being gay among the greatest gifts God has given me."

I totally get that one shouldn't be ashamed of their sexual orientation. But proud? It's as if someone said they're proud of wearing glasses, proud of being 5' 10" tall, proud of having brown hair, that it's a great gift of God… I guess some people are easily satisfied.
 
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MrMojo1 said:
Best wishes to Tim.
He's laughing all the way to the bank with his CEO retirement package and will serve on the Board so he'll continue to make lots of money for himself, all the while Apple increase prices on its products.
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Does he need any more money?

CA will just tax it away anyway.
 
gleepskip said:
I won't miss that accent. You would never guess I was born in the south by the way I speak. It's charming when your grandma speaks that way. It's grating to hear professionals with a southern accent.
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I don't see anything wrong with it.

I just find the reaction of the internet to Tim saying "Good morning!" very strange.

It's like this:
Tim Cook, "Good morning!"
The internet, "Good mooOOOoouuUUUuAAArrrning!!!!"
 
MacRumors said:


Tim Cook will be stepping down as Apple's CEO in just five more days, with the company's hardware engineering chief John Ternus set to take over.

Tim-Cook-Apple-Logo.jpg

Below, we have surfaced some of Cook's notable quotes over his 15 years leading Apple.

August 2011, in an email to Apple employees upon becoming CEO:May 2012, on Apple's secrecy:September 2012, in a public apology about the botched launch of Apple Maps😀ecember 2012, when asked if it is true that he wakes up at 3:45 a.m. every morning:October 2014, in a public essay:March 2015, the month before the Apple Watch launched:October 2015, on privacy:June 2017, expressing his excitement about augmented reality:March 2018, on what he would do if he were Mark Zuckerberg, amid a Facebook privacy scandal:March 2020, in response to COVID-19:August 2022, on Apple's legacy:September 2022, in response to a customer asking why the iPhone did not support RCS, when Android smartphones already did at the time:June 2023, in Apple's Vision Pro announcement:April 2026, upon announcing he is stepping down as CEO:And a list of Cook quotes would not be complete without:Cook will remain at Apple as executive chairman on the company's board of directors. In this role, Apple said he will "assist with certain aspects of the company, including engaging with policymakers around the world."

Note: This discussion thread is located in our Political News forum with special rules.

Article Link: Tim Cook Stepping Down as Apple CEO Next Week: 15 Years in Quotes
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The fact that it took only a year for his first failure is insanely bad, since back then, Apple only released products a couple of times per year. The Apple Maps fiasco was embarrassing to say the least. Followed by using Scott Forestall as a scrape goat, and the inability to control Jonny Ive, resulting in his dismissal.

The "doubling down on secrecy" thing never happened.There were always leaks during the Tim Cook Era.
 
Dark_Omen said:
The fact that it took only a year for his first failure is insanely bad,
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No it wasn't.
Dark_Omen said:
since back then, Apple only released products a couple of times per year. The Apple Maps fiasco was embarrassing to say the least.
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Yeah, that wasn't a good look.
Dark_Omen said:
Followed by using Scott Forestall as a scrape goat,
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He was responsible.
Dark_Omen said:
and the inability to control Jonny Ive, resulting in his dismissal.
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Turned out well for apple and I guess well for Jony.
Dark_Omen said:
The "doubling down on secrecy" thing never happened.There were always leaks during the Tim Cook Era.
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As during the Steve Jobs era. iphone 4, blurting out iphone, and a couple more. However, Apple has grown it's footprint tremendously since 2010.
 
TruthAboveAllElse said:
I don't see anything wrong with it.

I just find the reaction of the internet to Tim saying "Good morning!" very strange.

It's like this:
Tim Cook, "Good morning!"
The internet, "Good mooOOOoouuUUUuAAArrrning!!!!"
Click to expand...

Sadly, it's about many here needing something, anything, to disparage/slam Tim Cook. Over the years it has become a race-to-the-bottom daily ritual.
 
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bLackjackj said:
For what,..the BILLIONS of dollars wasted on the Apple Car and Vision Pro projects? The masses of staff layoffs? The giant leap in hardware prices over the past 15 years?
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Every CEO has failures, some even learn from their mistakes. Tim Cook:
- released bigger phones, apply pay, face id, Apple Silicon, wearables, apple TV+ plus more
- saw major revenue growth in services
- had a positive social impact
- championed data privacy and privacy in general
- grew apple into a massive juggernaut, which resulted in his direction about products. (Oh I forgot, he isn't a product guy /s)
- and importantly avoided getting bogged down into AI until Apple deemed something worthwhile could be released.

So yeah he had failures, but so what? If the failures are your takeaway from Cook's 15 years at the helm, the universe disagrees.

edit: Also mashable noted in an article about Tim, if the M5 (and I guess now the M6) chip can handle most AI tasks locally, it could put a dent into nvidia.
 
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Mackan said:
So when does he go to sleep if he wakes up 3.45AM? I mean, his brain must be fried.
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I'm guessing he takes 6 vacations a year, doesn't have to Cook food for himself or his family, and doesn't have to clean his house or do chores. His job also consists of meetings all day where everyone listens to his directives or faces disciplinary action. Life isn't that hard for him.
 
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