Tim Cook's Impact on Apple Detailed in New Profile Along With Plans for New Board Members

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 7, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    The Wall Street Journal has released a new profile of Apple under Tim Cook, highlighting the changes the CEO has made to the company following the long and famous reign of Steve Jobs. While most of this information was previously known, it is a solid overview of the changes Cook has introduced to Apple and it does give a few new details on Cook's plans.

    Described as a "kinder, gentler" workplace, Apple under Tim Cook has a new focus on deep collaboration between employees. Cook is said to be less involved in product development and more willing to delegate tasks to employees, expanding the roles of several executives and giving design chief Jonathan Ive more control over product development. He's also made major moves like acquiring Beats and hiring high-profile executives like Angela Ahrendts, and he's also said to be working on adding new board members.
    Cook is labeled as more of a manager and less of a visionary, causing current and former Apple employees to worry that without Steve Jobs, Apple is losing its "frenetic pace and focus" on new products. Employees also worry that the company may be working on too many projects at once.
    The Wall Street Journal's full report has a much more detailed comparison of Cook and Jobs and it offers insight on other changes Cook has brought to the company, including lessening its impact on the environment and pledging to match employee charity donations.

    Article Link: Tim Cook's Impact on Apple Detailed in New Profile Along With Plans for New Board Members
  2. needfx, Jul 7, 2014
    Last edited: Jul 7, 2014

    needfx macrumors 68040


    Aug 10, 2010
    macrumors apparently
    wasn't one of those changes secrecy doubling?
  3. aristotle macrumors 68000


    Mar 13, 2007
    He is not comfortable saying no? Tim, you are the CEO now. It is up to you to settle stalemates and give products that are ultimately a reflection of your company the final sniff test. You are the decider and you are no longer the COO.

    Man up already.
  4. street.cory macrumors 6502


    Oct 13, 2009
    “People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying ‘no’ to 1,000 things.”

    -Steve Jobs
  5. Klae17 macrumors 6502a


    Jul 15, 2011
    One person said he doesn't feel comfortable saying no. Other than that, there is no proof.
  6. whooleytoo macrumors 603


    Aug 2, 2002
    Cork, Ireland.
    Wasn't there an article on Macrumors some time ago about Cook's style - how he often used to repeatedly ask the same question until he got the answer he wanted (or until everyone went silent and was staring at the table).

    That doesn't seem to tally with this particular story.
  7. Klae17 macrumors 6502a


    Jul 15, 2011
  8. TWSS37 macrumors 65816

    Feb 4, 2011
  9. SeattleMoose macrumors 65816

    Jul 17, 2009
    Der Wald
    The WS sharks want Cook out. They want a more pliable CEO that is more "WS friendly" (think cash hoard sucked away via dividends). Usually they attack more directly. In this case, they just insinuate (using convenient unnamed sources) that he is not the right man for the job (while giving him his due on issues that are considered chump change). SJ handpicked Cook for the job. I would rather go with that than some WS brown-noser.

    Apple will be fine under Cook.

    WS is a joke anyway...glorified (and rigged) casino.

    TJReilly (WS defender) response in 3,2.1....;)
  10. inkswamp macrumors 68030


    Jan 26, 2003
    Poor Tim Cook. The guy has kept Apple rolling along and just as successful as before Steve Jobs' death, and yet everyone seems incredibly eager to invalidate his presence there. People seem to forget that he was one of the integral players in Apple's revival. It's not like he was just hired the day Steve Jobs left the company.

    The man has his own style of leadership and it seems to have worked out just fine for the last few years (god forbid he's not a clone of Steve!) And that's not to mention his work at Apple for the decade plus prior to that. I'm not sure why people think he has to keep proving himself.
  11. shabbasuraj macrumors regular

    Mar 13, 2004
    'Deep collaboration' otherwise known as 'screw professionals'.
  12. appleguy123 macrumors 603


    Apr 1, 2009
    15 minutes in the future
    Selling a single, tiny sock for $29 seems like a good decision to me.
  13. oliversl macrumors 65816

    Jun 29, 2007
    Its time for a new visionary head of design in Apple. And the current board is the only way for something like that to happen.

    Tim Cooks knows that, and he wants a new board aligned with him.

    "Do whats best for Apple"
  14. T-Will macrumors 6502a


    Sep 8, 2008
    My professional experience:

    - Under age 63
    - Served on Apple's board less than 10 years
    - Have two eyes
    - Can say "no"

    Where do I send my resume?? :D
  15. Koodauw macrumors 68040


    Nov 17, 2003
    you actually got all those colors for $29. ;)

    These stories will never ends since Tim isnt Steve, nor does he have to be.
  16. Rogifan macrumors P6


    Nov 14, 2011
    Is this really the best the WSJ could do? And the Tim vs Steve comparisons...yawn. What amazes me is people saying Apple is spreading itself too thin. What they don't get is Apple isn't this small underdog anymore. It's the most valuable company in the world; #6 on the Fortune 500 based on revenues. When iPhone 4 launched Apple announced 1.7 million sales over launch weekend. Only 3 years Apple announced 9 million sales over launch weekend. The company is vastly bigger than it was when Steve was running the show.

    Also, since Tim's expertise is different than Steve's it only makes sense that he would empower his executive team more. And in order to do that they have to be able to get along and work well together. I firmly believe some of the things we saw at WWDC this year are a direct result of the org changes Tim put in place back in 2012. I don't think it's a coincidence we're getting stuff like 3rd party keyboards, widgets and inter-app communications after Steve's passing and certain executives were let go.

    IMO Tim is taking Apple in the right direction (though Beats is still a head scratcher for me) and is the right leader for the company now. The best proof of that is the fact that no executive team members have left (other than Forstall and Browett, both of whom were fired). I'm glad to see there may be some board changes. I'd love to see Bill Campbell and Al Gore go.
  17. zerostar macrumors regular

    Apr 28, 2008
    South Florida
  18. JPLC macrumors 6502

    Dec 20, 2011
    A senior board known for it's loyalty to Jobs? That just sounds terrible. I understand that Wozniak deserves a chair in the company. But a board of eight men talking about the good ol days and what Steve would do? I just don't like the idea for Apple to be a senior club.
  19. Rogifan macrumors P6


    Nov 14, 2011
  20. nagromme macrumors G5


    May 2, 2002
    So.... Apple employees supposedly 'worry that without Steve Jobs, Apple is losing its "frenetic pace and focus" on new products'?

    I can only assume none of these supposed Apple employees have heard of a thing called "WWDC," and didn't pay attention to it this year! WWDC showed Apple doing tons of great things, in parallel, really well, and FAST. And if "product" means hardware to you (even though software is by far the biggest reason to choose any Apple device), those signs were at WWDC as well.
  21. Rogifan macrumors P6


    Nov 14, 2011
    Like who? Name someone.
  22. krravi macrumors 65816

    Nov 30, 2010
    "causing current and former Apple employees to worry that without Steve Jobs, Apple is losing its "frenetic pace and focus" on new products."

    The same employees who were pissed off that Jobs would ask them to work on weekends and holidays and cancel their vacations?

    Damned if you do, damned if you don't.
  23. Millah macrumors 6502a

    Aug 6, 2008
    How many conflicting "profiles" on Tim Cook can we possibly have in a few months? Basically, "people familiar with the matter" is code for hearsay.

    After WWDC, we get reports that Apple employees are happy and telling people like Gruber "its starting to get fun again, like when we made the iPhone." And Jony Ive saying internally the mood is very similar to what it was like before the iPhone.

    But then we have the trustworthy WSJ and their "people familiar with the matter" saying that employees are NOT actually enthused, and instead pessimistic.


    Please people, stop buying into these "rumors" so much. They're not fact. They're 9/10 times simply opinions or guesses.
  24. MH01 macrumors G4


    Feb 11, 2008
    Do you realise the markup on those bad boys???? ;) and they sold heaps!!!

    Steve was smart.
  25. iamPro macrumors regular

    May 15, 2009
    I actually liked those. I still have a couple hanging around.
    It gave the iPod a more personal and less techy feel.
    And you do get all the colors for $29.

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