Time for a controlled iPhone rumor release by Apple?

Discussion in 'iPhone' started by manybranes, Feb 19, 2010.

  1. manybranes macrumors newbie

    Feb 19, 2010
    Granted I am not the VP of marketing for a consumer electronics company, but it seems like now would be a good time for Apple to release some controlled leaks about the next gen iPhone. Androids market share may not be intimidating yet but its growth is, and a 12 month cycle between handset releases is a pretty risky move on Apple's part. 2 more quarters are between now and June and it seems to me like Apple needs to do something to make people keep their money in their pockets and putting some stuff out into the rumor mill might be the only way to do that short of announcing a product early.

    edited for vernacular.
  2. lemonademaker macrumors 6502a


    Jul 18, 2009
    In a Van Down By The River! Metro Detroit!
  3. dejo Moderator


    Staff Member

    Sep 2, 2004
    The Centennial State
    4 months = 2 quarters? :confused:
  4. -aggie- macrumors P6


    Jun 19, 2009
    Where bunnies are welcome.
    It's the new math.
  5. manybranes thread starter macrumors newbie

    Feb 19, 2010
    Q2 closes and Q3 opens and closes between now and the end of june

    I say two quarters because we are only half way through Q2 and we will not know the market share numbers until after the CLOSE of Q2 when such numbers might be released.
  6. Maverick1337 macrumors 65816


    Nov 4, 2008
    Your so funny
  7. FSMBP macrumors 68020


    Jan 22, 2009
    It's "You're".

    I thought the controlled leak was the rumor that Jobs said the next iPhone will be an A+ upgrade.

    No doubt it will be a true upgrade as 3GS was focused on speed and not much else (I know there was more, but to the End-User).
  8. Applejuiced macrumors Westmere


    Apr 16, 2008
    At the iPhone hacks section.
    Most likelly multitasking on the new iPhone and 3GS models.
    Probably not for 2G and 3G models.
  9. Interstella5555 macrumors 603


    Jun 30, 2008
    This is almost as interesting as the "what is a revision number?" conversation.

    Q1 - Jan-March (3 months = 1 quarter of the year)
    Q2 - April-June (3 months = 1 quarter of the year)
    Q3 - July-Sept (3 months = 1 quarter of the year)
    Q4 - Oct-Dec (3 months = 1 quarter of the year)

    We're halfway through Q1 right now. Q2 ends at the end of June. Q3 begins at the beginning of July.
  10. pcs are junk macrumors 65816

    Sep 28, 2009
    There already has been. Steve Jobs says the next iPhone is going to blow Android out of the water. Thats good enough for me!
  11. manybranes thread starter macrumors newbie

    Feb 19, 2010
    You may be from a different locale but in the United States Q1 is Oct-Dec http://en.wikipedia.org/wiki/Fiscal_year#United_States
  12. manybranes thread starter macrumors newbie

    Feb 19, 2010
    Can you link to this interview? I think I missed it.

    This still however is different from a controlled leak. Very different, in fact, because he as an official representative of Apple can only speak in vague terms. A controlled leak is convenient because it can deliver specifics without an obligation on part of Apple... for instance suggesting a 5MP camera exists or multitasking exists, but if the feature does not make it into the phone then there can be no backlash because it was 'not an official Apple statement'.
  13. pcs are junk macrumors 65816

    Sep 28, 2009
    I think I read it on MacRumors, but man is it hard to find! There are thousands of articles, and I couldn't even try to find it. It was posted not too long ago.
  14. Deadman64 macrumors 6502a

    Jun 2, 2008
    I found it via google:


    It's a little reassuring, I'd really like a much better processor, better screen resolution and an overhaul of the OS.
  15. PsyD4Me macrumors 6502a


    Mar 11, 2009
    under your bed
    i think its a little early, march-aprilish is good
  16. nfl46 macrumors 604

    Oct 5, 2008
    I think the beginning of March will be a perfect time.
  17. UltimaGTR macrumors newbie

    Jun 17, 2009
    You're both right. Interstellar is referring to a Calendar Year and you're referring to the Government's Fiscal Year.
  18. rdowns macrumors Penryn


    Jul 11, 2003
    That's a calendar fiscal year. Not every company follows that.

    That's for the US Govt. Apple happens to run their quarters the same as do some other companies, not all. So the last quarter for Apple (Oct-Dec 2009) was their 1Q 2010.
  19. ouimetnick macrumors 68020


    Aug 28, 2008
    Beverly, Massachusetts
    Are mommy & daddy going to buy you a new iPhone each year?
  20. Wicked1 macrumors 68040


    Apr 13, 2009
    New Jersey
    Like in that old Memorx commercial when the guy is sitting in his living room in a chair, he turns up the speakers and it pushes him across the room...LOL
  21. ichrisers macrumors member

    Dec 5, 2009

    cantttttttt wait to see the new iphone i hope they have a controlled leake :p
  22. arctic macrumors 6502a


    Jun 18, 2008
    I surely hope so. But remember, Steve Jobs loves to exaggerate his statements for the press to keep us pumped up, which only leads to disappointments especially if the fanboys blows the rumor mill speculations to "out-of-Apple-reality" proportions.

    As a reminder, before the iPad keynote: “Most Important Thing I've Ever Done”. :rolleyes::p:D

    I will surely get the 4G (and a top end Android to compare). But I'm also preparing to be underwhelmed after the keynote, if I'm currently loving the rumor boards and tech blogs. :D

    So please keep the controlled leaks coming. :)
  23. pcs are junk macrumors 65816

    Sep 28, 2009
    Possibly. But I think I'm going to sell my Xbox 360, Wii, PS2, iPod Touch, Laptop, Desktop, Desk, some old iPods, my Mini Dirt Bike thing, maybe 4 of my bikes, some of my AirSoft guns, and maybe some other things. Don't worry, I'll still have about 8 computers left in the house, including my Mac. =)
  24. Phelps81 macrumors member

    Nov 28, 2009
    Anoka, MN
    Was that supposed to make everyone think that you aren't spoiled because you would sell some of your stuff to buy an iPhone? Because if so, it didn't work.

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