Wait, before you lambaste me- i'm not saying get rid of jailbreaking. What I have a massive problem with is the term- the biggest problem facing jailbreaking is the term 'jailbreaking' itself. I have quite a few friends/ colleagues using iphones and ipads who do not understand jailbreaking at all. They are very interested in what it can offer, and are the 'sort' of people who would be into that sort of thing, but they are instantly put off by the term. It really is one of the worst names that could have been chosen possible, probably only second behind 'Bricking'. It implies two things- firstly that its illegal (jail) and secondly that it is likely to harm your device (break). I have explained to people at length what jailbreaking is and what it is not. The fact that nobody needs to open their device, fiddle with circuits or wires, that it's only really removing apples restrictions and does not 'brick' your device are all explained. Still, after initial enthusiasm they don't go any further because 'they still don't feel comfortable with it'. The majority of this feeling it seems is purely down to the term 'jailbreaking' scaring them off. What I propose is that we retire the word and use something else. I don't think there would be any confusion if the unified term 'Rooting' were used (as it is with android). Anyone else agree, or have alternative suggestions for a re-branding?